Month: May 2020

The Covid-19 crisis has rapidly altered client demands and shifted consumer preferences, forcing players within the commerce space to reflect on how to not only safeguard their brands during this present period of economic turmoil, but also future-proof their brands for what lies ahead. During Adweek Elevate: Commerce, our editors spoke with leaders in the…

Facebook is staking a bigger claim on 2020’s video chat boom with newly expanded features–and an ad backed by serious star power. The 30-second spot, “Pictures” from agency Leo Burnett and Facebook’s Creative X studio, was co-directed by brothers Michel and Olivier Gondry and is set to a cover of The Beatles’ “All Together Now”…

YouTube is expanding the amount of inventory it’s availing in the upfront this year through a new offering called YouTube Select, the company said Tuesday. YouTube Select grows the pool of inventory advertisers can purchase on a guaranteed upfront basis by bringing more channels into Google Preferred. The new channels, called “emerging lineups,” are organized… Continue reading »

The post YouTube Brings More Inventory, TV Set Targeting To The Upfront appeared first on AdExchanger.

Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear to be held hostage by it. Those are some of the
main paradoxes confronting brand marketers, according to a damning new report from the social media analyst at Forrester Research. “Every company should ask the question, ‘Should we be on social
media?’,” writes Forrester analyst Jessica Lieu in the new report, “It’s OK To Break Up With Social Media.”

If you haven’t heard of Constellation Software before, you’re about to start. The $21 billion market cap Canadian software conglomerate acquired mobile app analytics company TUNE on Tuesday, with plans to buy more performance marketing companies in the near term. Peter Hamilton, TUNE’s CEO, declined to share the deal price. Specifically, TUNE is being acquired… Continue reading »

The post Constellation Software Buys TUNE, Plans Performance Marketing Acquisition Spree appeared first on AdExchanger.

Digital ad mainstay Moat is getting into reach-based measurement, and incorporating TV. The Oracle Data Cloud unit revealed the general availability of its cross-platform reach metric, Moat Reach, on Tuesday. Oracle Data Cloud has been working on Moat Reach for more than a year, said product management VP Kevin Whitcher. It integrates Moat’s analytics platform,… Continue reading »

The post Moat Introduces New Reach Metric For Cross-Platform Digital Campaigns appeared first on AdExchanger.

Google Preferred is no longer preferred by Google. Starting with this year’s upfront, the company is giving advertisers a new way to reach consumers of its most popular videos in the United States and around the world: YouTube Select. The new product, announced today by YouTube, also includes connected TV usage for the first time….

The International Academy of Digital Arts & Sciences revealed the winners of the 24th Annual Webby Awards Tuesday. Comedian Patton Oswalt will host the internet celebration, dubbed WFH: Webbys from Home, at 3 p.m. ET Tuesday, and the winners’ five-word acceptance speeches will be available on the Webby Awards site. The in-person ceremony was originally…