Month: May 2020

Slowly but surely, television ads are being bought and sold digitally, with some of the biggest brands from the consumer electronics industry making their way into ad tech. Samsung Ads is now selling its inventory programmatically through a deal with SpotX in a tie-up that lets advertisers access media on more than 50 million of…

Samasource, which employs data labelers as a form of aid program, is housing them in hotels after its offices were closed by government lockdowns.

YouTube on Tuesday plans to launch a new global offering called YouTube Select that replaces Google Preferred, the heart of the company’s upfront offering. The move supports advertisers buying YouTube
media through Google Ads, Display & Video 360, among other ways.

Long experience has taught us that shows with the word “celebrity” in their titles are among the worst creations in the entire TV canon.

Advertisers plan to cut their print budgets by an average of 37% during the first half of the year, given the health crisis, according to a survey of 38 companies by the World Federation of
Advertisers.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. French Grocer’s New Spot Offers Helpful Tip for US Marketers:…

Samsung Ads is making its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Tests started last year and continued though Q1 with a major buyer. Although Samsung Ads hadn’t intended to add programmatic… Continue reading »

The post Samsung Ads Opens Up Samsung Ads Opens Up Its CTV Video Supply To Programmatic Demand appeared first on AdExchanger.

We’ve built machines that are capable of incredible feats, yet still they have nothing on a baby.

Millennia of evolution have left us ill prepared to crack open the black box of AI and peer inside.

Thinking machines think just like us—but only up to a point.