Twitter Labels Trump Tweet for ‘Glorifying Violence’

As an uprising ravaged Minneapolis, Minn., in the aftermath of the police killing of a black man, George Floyd, the president tweeted (at 12:53 a.m.): I can’t stand back & watch this happen to a great American City, Minneapolis. A total lack of leadership. Either the very weak Radical Left Mayor, Jacob Frey, get his…

5 Ways to Rethink Influencer Marketing and Make It More Effective

Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine. However, alongside this growth have been increasingly bleak headlines: The influencer marketing bubble is set to burst, influence is…

Lamborghini Lays Rubber Into the Esports Phenomenon With a Virtual Race

It feels like years ago, but it was only Jan. 26 when Paul Miller Racing’s car No. 48–a Lamborghini Hurac?n GT3 EVO–took the checkered flag at the Rolex 24 at Daytona, holding the lead for 340 of the race’s 765 laps. It was a thrilling dash if you happened to be there. But fans who…

PetSmart Names Deutsch LA Its Agency of Record

PetSmart has named Deutsch L.A. its agency of record following a review, according to people familiar with the matter. The brand and agency declined to comment. It’s the retailer’s first agency of record in five years. GSD&M briefly worked on the chain after winning the account in 2014, but PetSmart ultimately chose to part ways…

Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph

The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer’s first-party CRM data to be directly matched to a media company’s data, which can
then be passed to ad management platforms.

America Reopens: Miles Traveled Approaches Normal

The average number of miles traveled daily per American has climbed back up to 14.0 for the week of May 18, according to the most recent weekly tracking data from Geopath and Intermx. That represents
the sixth consecutive week of increasing per capita mobility since it bottomed out the week of April 6 an an average of 9.7 miles daily.

Everyone’s Ordering Delivery, but Apps Aren’t Making Money

With dining rooms closed, more people are using Uber Eats, Grubhub, and DoorDash. But the services face a challenge to satisfy both consumers and restaurants.