While America burns, and fear and unrest grip the nation, what does our TV news media do? It throws fuel on a fire that does not need any.
KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, Xandr
The move turns TV, which has been an awareness channel, into a performance marketing channel.
HBO Max Pulls ‘Gone With The Wind,’ Paramount Cancels ‘Cops’ After 32 Seasons
Entertainment companies’ content decisions are beginning to reflect heightened awareness of racism, as the nationwide protests ignited by the police killing of George Floyd in late May continue.
Black Advertising Community Issues Adland Call-To-Action
“After decades of well-intentioned diversity & inclusion efforts, we have seen little progress in making Black voices a more representative part of the creative process,” their letter to the industry
states.
states.
Publishers More Likely To See Q3 Thaw In Ad Spending
Madison Avenue executives foresee a rebound in ad spending in the next few months, with almost half of survey respondents predicting a rebound some time during the third quarter.
IBM’s Withdrawal Won’t Mean the End of Facial Recognition
Many other companies continue to offer similar services, which studies show are less accurate for women and people of color.
600 Black Ad Pros Call for Change; Mary Wells Lawrence Earns Lion of St. Mark: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 600 Black Advertising Professionals Demand Meaningful Action From Leadership in…
Reddit Names Michael Seibel to Board, Replacing Alexis Ohanian
Alexis Ohanian did something last week that was fairly unprecedented in the world of business. He resigned from the board of Reddit, the company he co-founded, so a Black candidate could take his place. Reddit CEO Steve Huffman promised to honor Ohanian’s request and, on Wednesday, the company announced its new board member: Michael Seibel….
Dilbert by Scott Adams for Wed, 10 Jun 2020
IAC’s Mosaic Group: Games Get All The Attention, But Utility Apps Are Super Lucrative
Mosaic Group, IAC’s global app division, is probably one of the biggest mobile app developers you’ve never heard of. It owns 40 utility apps, including RoboKiller, the largest spam call blocker in the United States; iTranslate, the translation app with the greatest penetration after Google Translate; and the hugely popular Daily Burn fitness app. Mosaic… Continue reading »
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