Month: June 2020

The recent outcry over the murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless other Black men and women both known and unknown has forced formerly “apolitical” brands and advertising agencies to reflect on how they should respond to the racism pandemic, both internally and externally. Many participated in #BlackOutTuesday, several have opened their…

With their marketing agency Gin Lane, Emmett Shine and his team helped create the branding for some of the buzziest direct-to-consumer products of the last decade, including Warby Parker, Hims and Hers, Sweetgreen and Recess. But not long ago, Shine shuttered Gin Lane, named for a street where he grew up in Southampton, N.Y., and…

The Google News Initiative is teaming up with the Local Media Association and the Local Media Consortium on the Support Local News campaign. The campaign will run across a breadth of local outlets, including media organizations of color, and it is aimed at spotlighting the difficulties faced by local news providers and encouraging advertising, subscriptions…

Acknowledging that its efforts have yielded only “limited progress,” the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing this morning sent a letter to
their boards and members calling for “sweeping changes to accelerate progress and effect real, dynamic change.” The letter outlines a series of actions intended to move inclusion and diversity forward
in the advertising industry.

Many of us take the ability to read for granted, but a good number of adults in the U.S. struggle to do so. According to the nonprofit Literacy Partners, roughly 18% of New York residents do not speak English proficiently, making it difficult for them to read everyday documents and messages. Working with The&Partnership’s New…

The anniversary of that momentous day 76 years ago was Saturday. And it provides a great lesson in leadership as the folks at the Lincoln Project reminded Americans over the weekend with the release
of a new video.

The fund-raising email says help is needed to fight the “Liberal Mob.” It offers a Trump campaign hat.

The President’s reelection campaign teased its newest spot with an email subject line guaranteed to generate opens and views: “Watch this new ad before it gets banned.” It’s unlikely it will be
banned, but it should definitely get fact-checked for its assertion: “The great American comeback has begun — a record 2.5 million new jobs in May. And we’re just getting started.” Starting what,
lying?

The COVID-19 pandemic drove U.S. consumption of online video views up 53% and time spent viewing them by 319%, according to the just-released first quarter 2020 edition of Brightcove’s Global Video
Index. Globally, enterprise video consumption soared 97% in views, 35% in time spent, and 135% on time spent watching on connected TVs.

Comcast said it would give ad time and cash to fight injustice and inequality. Viamedia said it would also offer free ad time to groups to help end racism. On Friday, WarnerMedia said it would donate
$5 million to the NAACP Legal Defense Fund, Equal Justice Initiative, Amnesty International, and other groups.