Month: June 2020

Flipboard expanded its local news initiative to 15 more cities in the U.S. and Canada, bringing the total number of metropolitan areas it serves to 50. It debuted in 23 markets in January, expanding to another 12 in March. Flipboard teams up with and curates content from local newspapers, radio stations, television stations and blogs,…

Brands have a fresh chance to connect with “Generation C,” the emerging generation of kids and teens that has seen Covid-19 transform their lives. That’s the upshot of a report from SuperAwesome, a kid-focused compliance firm that recently partnered with WPP, underscoring how the $1.7 billion kids digital ad market must evolve to meet the…

Instagram launched the #ShareBlackStories sticker as part of its celebration of Black History Month in February 2019. Now, the photo- and video-sharing application is featuring the sticker again in the stickers tray in Instagram Stories. Here’s how to add this sticker to your posts. Note: These screenshots were captured in the Instagram app on iOS….

A majority of American adults feel Twitter has done the right thing by adding warning labels and fact-checking questionable tweets, according to a national survey conducted June 6 and 7 by global
opinions platform Piplsay. A third (33%) said Twitter’s new policy is good as long as it applies to everyone equally, while 26% said it is good, because it’s time social media influencers are “made to
act responsibly.”

In the face of ongoing racial injustice in our country, many companies have been forced to acknowledge the racial inequity within their organizations, leadership teams and boards. As I have read various companies’ statements, what I keep thinking about is how we each can make a tangible impact on increasing diversity and inclusion within these…

Messenger From Facebook is getting a new business inbox that will allow businesses to easily respond to customer messages via the application and users to easily toggle between business and personal accounts. The business inbox began rolling out on iOS Tuesday and will be added to Android in the coming weeks. Messenger product manager Mike…

We will not be moving forward with plans to advertise with Facebook. For context, we deactivated our corporate Facebook account last year, and we were looking to reactivate it specifically for the purpose of a retargeting campaign. Recent events have weighed heavily on us all, spurring us to think about how we can do more….

If more theatrical movies shift to premium streamers from in-theater showing, it could change (or stunt) almost everything: profitability, marketing and consumer usage.

Although recent reports of a recovering travel industry have offered a glimmer of hope, more than half of Americans have already canceled their summer vacation plans after weathering the initial outbreak of Covid-19. According to a survey of 1,500 Americans taken by FinanceBuzz in early May, 56% of Americans had already canceled their summer travel…

Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel — have created a new platform for content owners and distributors to sell set-top-box
video-on-demand inventory.