Month: June 2020

Dunkin, which has about 90% of its restaurants open, said the new jobs include front-of-counter to managerial roles.

The data, from a survey of ad execs conducted by Advertiser Perceptions, shows that June through October are the biggest rebound months, suggesting the third quarter is the effective rebound for the
U.S. ad economy.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What Is the Future of Ad Schools? Students graduating from…

If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but… Continue reading »

The post How To Un-Pause Ad Spend appeared first on AdExchanger.

To promote the summer launch of its seltzer brand, Barefoot Wines shot a commercial in January featuring a crowded pool party. Then the coronavirus happened. “We are still very committed to the launch of the seltzer and we believe in the spritzer – but we are a brand that’s consumer-first,” said Barefoot Wines VP of… Continue reading »

The post How Barefoot Seltzer Remixed Its Big Summer Launch Amid The Coronavirus appeared first on AdExchanger.

AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. COVID-19 has changed consumers’ media habits – and their experiences with brands. “So much has been taken away from us, [people will] start to reevaluate brands in their lives, whether that’s consciously or unconsciously,” said… Continue reading »

The post VMLY&R CEO Jon Cook On Branding And Experience Post-COVID appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Is On The Way Publishers are starting to see advertising green shoots, at least when it comes to video monetization on Facebook, Instagram, Snapchat and YouTube. CPMs, which bottomed out in mid-April, have been steadily rising to the point where they’re now not… Continue reading »

The post Publishers See Uptick In Video Monetization; BLS Data On Media Job Losses appeared first on AdExchanger.