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Instagram Taps Melissa Waters as Global VP of Marketing
Melissa Waters joined Instagram as global vice president of marketing. Waters had been chief marketing officer at health, wellness and fitness startup Hims & Hers. Prior to that, she served as vp of marketing for ride-sharing network Lyft, following nearly five years at streaming platform Pandora. Instagram had not responded to a request for comment…
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Live Sports’ Imminent Return Should Electrify the Faltering TV Ad Sales Marketplace
Nearly three months since every major professional sports league shut down due to Covid-19, the return of live sports to TV could finally be just around the corner. With the National Basketball Association, National Hockey League and Major League Baseball laying the groundwork toward resuming play in July and August, and the National Football League…