Since mid-March, fitness studios and gyms across the country have been forced to shutter their doors as people have had to bring their exercise routines home with them due to Covid-19. While businesses like Crunch Fitness, Orangetheory Fitness and SoulCycle have pivoted their businesses, other platforms have had a distinct advantage in the stay-at-home shift….
Born During the Great Depression, Fritos Is Once Again Homebound Americans’ Snack of Choice
Like every year, 2018 racked up its share of lugubrious news. The federal government shut down (twice), the Justice Department indicted 12 Russian officials for conspiring to hack the election and adult film star Stormy Daniels revealed her intimate relationship with President Trump. But one development from 2018 shocked and saddened millions of Americans like…
What Is the Future of Ad Schools?
Whether or not ad school is a worthy investment has long been a debate in the industry. On the one hand, costs can be pricey. Miami Ad School’s two-year portfolio program costs $38,800, while The Creative Circus charges $45,012 for eight quarters. On the other, it gives students the chance to learn the ropes of…
Passion Projects—and Koalas—Gave Cummins&Partners an Early 2020 Boost
Diane Villavieja has had wildly different answers to the question “What do you do?” over the last decade. The Australian businesswoman co-founded digital marketing company QuantumLinx, recognized as one of Australia’s fastest-growing startups in the 2010s; she produced and acted in independent films; she owned and managed a cafe and fashion boutique in her 20s…
Restaurants Look to Architectural Design to Attract Customers
To compete in a crowded space, restaurants were experimenting with all sorts of tactics to lure in diners prior to Covid-19, from KFC rolling out fried chicken Crocs to plant-based proteins. While attention-grabbing collaborations and trendy food items will always be on the menu, restaurants are increasingly adding localization and safety measures to a mix…
Marcus Graham Project Fellows Launch Pop-Up Multicultural Agency
After a week in which numerous brands and agencies pledged to “listen and learn,” to “do better” and even to donate millions of dollars to the fight for racial justice, many people in boardrooms are realizing they don’t have the cultural competence to authentically address this moment. Enter 13 young marketing fellows taking part in…
Content Moderators Rip Facebook’s Decision Not to Act on Trump’s Post
A group of current and former content moderators became the latest to lash out at Facebook CEO Mark Zuckerberg and the rest of the company’s top leaders over their inaction on a post by President Donald Trump. The open letter expresses solidarity with the Black community following the death of George Floyd, along with dismay…
Potbelly Sandwich Shop Hires Restructuring Adviser as It Looks to Reorganize
Potbelly Sandwich Shop has hired Alvarez and Marsal as its restructuring adviser, according to sources familiar with the situation, and is said to be weighing its financial options, including bankruptcy. Potbelly and Alvarez and Marsal did not respond to a request for comment. Sources said although Potbelly, which was founded in 1977, was one of…
Booking.com Is Giving Discounts to Travelers That Are Dreaming of Vacation
Travel brands big and small are seeing a modest uptick in interest, an optimistic sign that the leisure and hospitality industry is on the road to recovery. Booking.com, one of the world’s largest travel metasearch engines, is seeing more activity from what CMO Arjan Dijk called “dreamers,” which are travelers searching and planning a vacation…
Nike Commits $40 Million to Support Black Communities
A week after releasing a powerful ad titled “For Once, Don’t Do It” in response to the killing of George Floyd, Nike has expanded its efforts to support diversity, inclusion, equality and equity both within its organization and American society. In a letter to employees, Nike president and CEO John Donahoe announced a $40 million…