Month: June 2020

In 2014, after business slippage, Ryanair CEO said it was “going to stop publicly pissing off people,” which led to a turnaround.

As videogame companies increasingly shift to the cloud, data centers have taken on outsized importance.

Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science.

Comcast’s FreeWheel is the only supply-side platform to score an “A” grade for its handling of inventory on the Big 3 CTV ad platforms, according to a unique new analysis released today by
programmatic ad fraud and compliance tracker Pixalate. The new method uses an index derived from assessing quality factors including reach, share, percentage of invalid traffic, ad-serving
transparency and channel integrity.

Cadillac was teed up for an exciting 2020. The company has a fleet of new vehicles, including a new Sedan line and a new Escalade, which debuted in February as part of a campaign with the Oscars. A few weeks later and, well, you know the story. But Cadillac isn’t doom and gloom about its… Continue reading »

The post Cadillac CMO Melissa Grady On Marketing Lessons Learned In Quarantine appeared first on AdExchanger.

Starbucks — which an estimated $94.9 million on Facebook in the U.S. alone in 2019 — and Diageo ($22.9 million) — are, like Coca-Cola, pausing all ad spend on all social media, globally, for
indeterminate periods of time, saying they’ll continue to “discuss” how to stem hate speech with the platforms.

Question for the ad biz: Does environment or adjacency really have a bearing on the effectiveness of advertising?

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Advertisers Continue to Flee Facebook Earlier this month, The North…

Shaquille O’Neal is making his mark on the menu of Papa John’s. His new item–which the restaurant chain has been teasing on its website–is an extra large pepperoni pizza with extra cheese and extra pepperoni. The Shaq-a-Roni, as the brand is calling it, launches today. And for every Shaq-a-Roni purchased, Papa John’s is donating $1…