Dentsu: On The Road To Recovery, Marketers Look For Agility

Ninety-five percent of marketers have changed their 2020 marketing plans since March, according to a Dentsu Aegis Network survey, reflecting just how acutely the pandemic has heightened the need for flexibility. “It’s either been an optimization, a budget cut, a budget increase or shifting money throughout the year to better match new consumer behaviors,” saidContinue reading »

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NYT Opinions Editor Resigns Over ‘Send In The Troops’ Op-Ed

After days of public outrage following his decision to publish an op-ed by Senator Tom Cotton to “Send In The Troops” on June 3 to “restore order” in the United States, New York Times Editorial Page
Editor James Bennet resigned Sunday.

How Cookies Work and Why They’re Going Away

Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they’ve ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that capture our behavior and provide analytics to websites…

Imbroglio Over Tom Cotton’s Op-Ed For ‘NYT’ Should Spur Healthy Debate

‘NYT’ caved to critics of an opinion column and pledged to cut the number of op-eds that appear in its pages in the future.

Introducing the Creative 100; Key Thoughts on D&I; Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Creative 100: Adweek Celebrates the Most Inspiring Minds in…

Inside Roku’s Upfront Strategy As Competition Rises

Roku is entering this year’s upfront with growing competition. With NBCUniversal’s Peacock, ViacomCBS’ Pluto TV and Fox’s Tubi available in market, as well as an ad-supported tier of WarnerMedia’s HBO Max launching next year, the OTT landscape has grown crowded. So Roku is beefing up its offering amid the pandemic by launching new products forContinue reading »

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Google Reorg Puts Search Under Ad Boss Raghavan; State AGs May Seek Breakup Of Google Ad Tech Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs since Prabhakar Raghavan took over as SVP of advertising and commerce in 2018. And the changes are still coming. This week, Google CEO Sundar Pichai told employees that Raghavan will also lead Search, including news,Continue reading »

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