Dentsu: On The Road To Recovery, Marketers Look For Agility
Ninety-five percent of marketers have changed their 2020 marketing plans since March, according to a Dentsu Aegis Network survey, reflecting just how acutely the pandemic has heightened the need for flexibility. “It’s either been an optimization, a budget cut, a budget increase or shifting money throughout the year to better match new consumer behaviors,” said… Continue reading »
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NYT Opinions Editor Resigns Over ‘Send In The Troops’ Op-Ed
Editor James Bennet resigned Sunday.
How Cookies Work and Why They’re Going Away
Imbroglio Over Tom Cotton’s Op-Ed For ‘NYT’ Should Spur Healthy Debate
Introducing the Creative 100; Key Thoughts on D&I; Monday’s First Things First
Pearls Before Swine by Stephan Pastis for Mon, 08 Jun 2020
Dilbert by Scott Adams for Mon, 08 Jun 2020
Inside Roku’s Upfront Strategy As Competition Rises
Roku is entering this year’s upfront with growing competition. With NBCUniversal’s Peacock, ViacomCBS’ Pluto TV and Fox’s Tubi available in market, as well as an ad-supported tier of WarnerMedia’s HBO Max launching next year, the OTT landscape has grown crowded. So Roku is beefing up its offering amid the pandemic by launching new products for… Continue reading »
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Google Reorg Puts Search Under Ad Boss Raghavan; State AGs May Seek Breakup Of Google Ad Tech Biz
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs since Prabhakar Raghavan took over as SVP of advertising and commerce in 2018. And the changes are still coming. This week, Google CEO Sundar Pichai told employees that Raghavan will also lead Search, including news,… Continue reading »
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