Month: June 2020

One of last year’s best new series was Ramy, which creator/star Ramy Youssef based on his life as part of an Arab-Muslim family living in New Jersey. While Ramy was a critical success, the Hulu comedy–which is TV’s first scripted show to center on a Muslim-American family–didn’t really break through until January’s Golden Globes. That…

When it comes to famous people, some of them use their visibility to effect change, others to make us think and still others to make us dance, while some just want to make make us feel good. Which kind of famous people did we pick for our Creative 100 list? All of them. Ramy Yousef…

Up until a few weeks ago, the 2020 election was going to be all about populism and its widespread influence on consumers’ attitudes and behaviors, from the ballot box to the supermarket. Then, of course, Covid-19 swept across the world. Before the crisis, it seemed as if the days of ruling from up high were…

Creativity, long divided by the agency world into the binary disciplines of art and copy, is today a blurred amalgam of technology, timing, strategy, calculated risk and social responsibility–all brought together by a meticulous commitment to craft. Each day, marketers find themselves surrounded by an infinite landscape of media options, and the creatives below have…

Let’s face it: There’s a lot of great content out there. So much to hear, watch and read. If you’re in media, how do you make your content stand out? These 11 innovators are showing how. Dave Jorgenson TikTok creator and video producer, The Washington Post What he does: Jorgenson’s role is nestled among the…

What are the limits of branded content? Don’t ask this year’s honorees. With a sharp focus on delivering entertainment and meaning, plus a deep knowledge of both their audience and their brands, these innovators expanded the boundaries of branded content–much to the delight of consumers. Caio Giannella and Diego Oliveira associate creative directors, Apple Thinking…

Every year, we survey the landscape of innovators in media, marketing and culture as we put together our annual Creative 100 list. And every year, we’re humbled and inspired by the creativity, fresh ideas and bracing insights these people surface. This year, the Creative 100 takes on extra resonance. At a time when so much…

Uber, Lyft, and others have agreed to pay people who’ve missed work because of the virus. Seattle is on the cusp of making it law in that city.