Emily Vaca was blazing a career path in the ad agency world when she gave it all up for swimming pools. A DePaul graduate in art and design, the Chicago-based Vaca was 15 years into a career of creating advertising, marketing and package-design work for big-name brands including Nike, Kraft and Anheuser-Busch. She could easily…
HBO’s I May Destroy You Campaign Offers Mental Health Resources for Black and Queer People
I May Destroy You, HBO’s new dark comedy series from Michaela Coel, follows a millennial Black woman navigating friendships and relationships while recovering from sexual trauma. Coinciding with the series premiere June 7, the WarnerMedia-owned network will launch “Gathering the Pieces,” a monthlong digital campaign to raise awareness around themes explored in the series and…
Twitter Removes Trump Video for Copyright Infringement
Twitter removed a video tweeted by two of Donald Trump’s presidential campaign accounts for copyright infringement Thursday, leading the president to once again accuse the social platform of censoring him. As first reported by Politico, the video was a Trump-narrated tribute to George Floyd, the Black man killed by Minneapolis police officers last week whose…
Facebook Will Start Labeling State-Controlled Media Outlets
Facebook will start rolling out labels for state-controlled media outlets ahead of this year’s U.S. elections, an initiative the company first announced in October. “We’re providing greater transparency into these publishers because they combine the influence of a media organization with the strategic backing of a state, and we believe people should know if the…
Black Lives Matter in Advertising: Adweek Passes the Mic to the Hosts of Mixed Company
Adweek’s diversity and inclusion podcast, D&I TBD, is passing the mic this week to Kai Deveraux Lawson and Simeon Coker, hosts of the Mixed Company podcast. Since 2016, Mixed Company’s raw look at advertising has been critical, but also crucial and filled with real solutions. Lawson and Coker share personal experiences and break down the…
LinkedIn Town Hall on Racial Inequality Takes a Wrong Turn Due to Anonymous Comments
LinkedIn held a town-hall meeting via videoconferencing platform BlueJeans earlier this week to address racial inequity, but its decision to allow anonymous questions from employees backfired in a big way. Comments from the town hall were shared with Maxwell Tani of The Daily Beast, prompting a quick response in the professional network’s Pulse section from…
How John Krasinski’s Some Good News Turned GIFs Into a Marketing Tool
Already massively popular, Some Good News, the YouTube series created and hosted by actor and filmmaker John Krasinski, managed to grow its reach even more through GIF marketing. Krasinski’s show quickly made its mark on the Google-owned video site after its debut March 29, racking up 2.59 million subscribers and landing a new owner in…
With a Slew of New Customers, J.M. Smucker’s Next Task Is Keeping Them
In line with other major CPG manufacturers, J.M. Smucker has benefited from the surge in consumer demand for packaged food following the outbreak of Covid-19. On Thursday, the company behind Folgers coffee and Jif peanut butter reported that net sales climbed to $2.1 billion for the quarter ending April 30, a 10% increase compared to…
Free Reach, Fact-Checking And Platform Responsibility
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media… Continue reading »
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How The California Almond Board Scored 1.2 Billion Views In 5 Days
That’s right, billions. How’d they do it? For one, ABC’s agency Sterling-Rice Group capitalized on trending topics to hijack some buzz.