Prabhakar Raghavan, who headed Google’s advertising and commerce products, will replace Ben Gomes as head of search. Gomes will take a different role at the company.
The Holding Companies Could Foster The Kind Of Change Protesters Are Demanding
Send in the persuaders to start persuading everyone, community by community, that local law enforcement needs to be reformed now.
IAB Tech Lab Intros New Spec To Handle CCPA Data Deletion Requests
The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data deletion requests under the California Consumer Privacy Act (CCPA). Documentation for the spec, which is part of an overall framework for CCPA compliance, was committed to GitHub last week. Under CCPA, companies and third-party partners… Continue reading »
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‘Feels Like Bottom,’ Ad Exec Data Signals Rebound Already Began In May
On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the ad industry has its own positive metric signaling a rebound beginning in May. “We
think that April increasingly feels like the bottom,” Pivotal Research Group analyst Michael Levine writes in a report sent to investors this morning.
think that April increasingly feels like the bottom,” Pivotal Research Group analyst Michael Levine writes in a report sent to investors this morning.
IAB Tech Lab Releases Data Deletion Spec Ahead of CCPA Enforcement
With enforcement of the California Consumer Privacy Act on the horizon, the IAB Tech Lab has released a new spec to address a core issue of data deletion. CCPA gives internet users the right to request a publisher or vendor to delete the data that has been collected on them. The publisher or vendor has…
Facebook Will Ban Ads From State-Controlled Media Outlets
Facebook’s failure to prevent foreign interference in the run-up to the 2016 primaries and presidential elections was well documented.
Nearly 3 Months Into Pandemic, Consumers Still Stocking Up on Disinfectants
Consumers are slowly returning to public spaces as stay-at-home restrictions ease throughout the country, but safety remains a priority, according to a new report from ecommerce performance analytics platform Profitero. The report, shared exclusively with Adweek, shows that demand for and sales of disinfectant wipes and hand sanitizer on Amazon remain steady at peak numbers,…
Jimmy Kimmel’s Funniest, Most Cutting Disney Upfront Roadshow Jokes
Disney pitched advertisers on how the company could help rejuvenate their business following Covid-19 during its virtual upfront roadshow–but for many buyers and advertisers, the real highlight of the event was Jimmy Kimmel’s annual upfront roast. Kimmel’s traditional appearance onstage at Lincoln Center, in which he skewers his own company and other broadcasters, is “the…
Disney Ad Sales President Rita Ferro Showcases Data And Tech During Virtual Upfront
Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to the coronavirus pandemic, Disney’s virtual upfronts turned the sizzle to its initiatives around linear addressability, attribution, programmatic and digital platform unification. “We had more time to talk about our investment in data and technology,” said… Continue reading »
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Disney Pitches Advertisers on Rejuvenating Their Businesses During Upfront Roadshow
There was no Lincoln Center, and no clips from ABC shows to share, but Disney still managed to remotely recreate its annual upfront event for buyers and advertisers. Because of the pandemic, the company opted for virtual upfront roadshow this year, with tailored agency presentations that were held over the past week and a half….