Month: June 2020

President Trump’s recent order regarding social media violates the First Amendment, but reacting to that order now would be premature, according to the Association of National Advertisers’ general
counsel Doug Wood.

With protests against police brutality sweeping the globe and advocates for Black equality demanding more than just thoughts and prayers, brands and ad agencies are looking for the most useful ways to contribute. Many have upped the ante on stated commitments to diversity and inclusion by offering to donate money–but where those funds go is…

Twitter recently added the ability for users to schedule tweets when using Twitter.com. If you schedule a tweet and later decide that you don’t want to post it, our guide will show you how to delete a scheduled tweet. Step 1: In the tweet composition window, click the calendar icon. Step 2: Click “Scheduled Tweets.”…

The coronavirus pandemic has highlighted the volatility of the typical revenue model in ad tech, whereby companies are largely reliant on taking a percentage of media spend and is accelerating the push for more stable modes of income. In late May, Comcast, Charter and ViacomCBS took equal control of Blockgraph, an advanced TV identity product…

Digital media, including advertising and/or virtual events, are the main media the ad industry is using to replace the loss of in-person physical events. That’s the finding of a survey of ad execs
Advertiser Perceptions conducted in early May for MediaPost. Digital advertising was the No. 1 medium benefitting from the displacement of physical events, with 40% of execs citing it, especially
among marketers (47% vs. 36% of ad agency executives).

As the novel coronavirus pandemic shut down sports across the world, broadcasters scrambled to produce appealing programming alternatives to try to rake in ad revenue. According to eMarketer, U.S. TV ad spending will decline by between $10 billion and $12 billion in revenue in the first half of 2020 compared to previous forecasts. Now that…

Diversity and inclusion, both as a part of your work environment and your marketing efforts, are no longer nice-to-haves. They’re not something you do to show how woke your company is. Instead, promoting a work environment where people feel comfortable presenting fresh and different viewpoints is not only good for employees, it’s good for business….

The major leagues — NBA, NFL, MBL and NHL — are looking at Walt Disney’s World Resort for regular and playoff games this fall.

Ad industry interest in business-related content continues to climb for both advertisers and agencies after crashing initially during the beginning of the U.S. pandemic restrictions period, according
to an analysis of weekly increases in digital content consumption from Bombora. “‘Thought leadership’ has been flat among brands while ‘social listening’ has been on the rise for both brands and
agencies since mid-May,” observes Michael McLaren, CEO of the B2B Group at Merkle, and an expert in analyzing Bombora’s data.