Connected TV Usage Remains High as Covid-19 Restrictions Ease While Linear Drops

The ongoing Covid-19 pandemic meant that most people around the country remained housebound–and, in many cases, were watching television–for most of March, April and May. But even as restrictions ease, the temperature rises and the opening of local businesses continues, all of which are driving people outside once again, connected TV usage remains well above…

Can Publishers Be Liable For Others’ Facebook Posts?

Publishers that post articles on Facebook have a new worry. An Australian court ruled this week they are liable for defamatory comments that other people make about those posts.

McDonald’s Names Police Brutality Victims; Streaming Secrets in Netflix Top 10: Thursday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. McDonald’s Ad Remembers Black Victims of Police Brutality and Gun…

What Netflix’s Top 10 Lists Says About Streaming Viewership

Netflix is notoriously tight-lipped about the information that it releases on the viewership around the shows and movies on its service. In February, though, the streaming service began showing its users the 10 most popular programs each day in an effort to aid content discovery and help users tap into the Netflix zeitgeist, which has…

French CMP Didomi Nabs $5.6 Million Series A On Its Quest To Tie Consent To Real Business Metrics

Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain Guathier, CEO of French consent management platform Didomi. On Tuesday, Didomi closed a 5 million euro (roughly $5.6 million) Series A led by Breega and Bpifrance. “There is a lot of value in getting aContinue reading »

The post French CMP Didomi Nabs $5.6 Million Series A On Its Quest To Tie Consent To Real Business Metrics appeared first on AdExchanger.