Travel and Transportation Takeaways From Adweek Presents: The Way Forward
On Adweek Presents: The Way Forward this week, Adweek’s Lisa Granatstein, editor and svp of programming, spoke with Hyundai chief marketing officer Angela Zepeda and longtime JetBlue chairman Joel Peterson to get an inside look at the state of the travel and transportation industry. Airlines have been hit particularly hard as a result of Covid-19,…
In the UK, Where 95% of Ad Execs Are White, Protests Spark Pledge for More Diversity
Amid global protests over the killing of George Floyd by a police officer in Minneapolis, hundreds of U.K ad agency execs have signed an open letter committing to improving diversity by better supporting and championing Black colleagues. U.K. agencies, along with other British businesses, have a diversity problem: according to the latest IPA (Institute of…
What Happens When Politicians Break the Rules on Social Media?
Twitter and Facebook executives have been at opposite ends of a crucial debate over the acceptability of President Donald Trump’s posts. Their interpretations of the same message call into question how other social media platforms will consider the president’s posts moving forward and what it means for private users with accounts on those websites, particularly…
Native American Advocates React to the Redskins and Other Teams Condemning Racism
On Tuesday, a number of major league sports teams posted on social media to condemn racism and show support for Black Lives Matter protests sweeping the globe. In support of #BlackoutTuesday, when many brands and organizations posted support for the Black community in response to police killings, the Redskins tweeted a black square captioned with…
Facebook Confirms Test of Email Marketing Tools for Small Business Pages
Facebook confirmed that it is testing new email marketing tools for pages with a small number of small and midsized businesses. The social network said the new tools, should they be released, will enable SMBs to create email contact lists individually or by uploading contact lists from spreadsheets, after which they can compose emails via…
In the Chicken Sandwich Wars, KFC Has a Major Advantage
As the competition to make the best fast-food chicken sandwich intensifies, with KFC testing its own pickle-topped fillet, the chain has a clear advantage over its rivals: footprint. The fried chicken chain has more than 4,000 locations in the U.S., while chief competitors Popeyes and Chick-fil-A each have about 2,500 locations. If KFC ends up…
Snapchat Dynamic Product Ads Are Now Available Worldwide
Snapchat’s dynamic product ads are now available worldwide, after previously being offered only in the U.S. The messaging application began testing dynamic product ads last October as a way to enable brands to automatically create ads in real-time based on their own product catalogs, which can potentially contain hundreds of thousands of items. The worldwide…
Packaged Foods Are Seeing a Spike in Demand That Could Continue for Years
Throughout the pandemic, consumer demand for shelf-stable packaged food has surged, providing a boost in sales for companies such as Kraft Heinz, General Mills, J.M. Smucker and Hormel Foods. Today, the Campbell Soup Company joined this list, reporting that year-over-year net sales for the quarter ending April 26 were up 15% to $2.2 billion, beating…
Google Employees to Participate in Moment of Silence Lasting 8 Minutes and 46 Seconds
Google employees will come together via livestream at 1 p.m. PT/4 p.m. ET Wednesday (June 3) and stand for a moment of silence lasting eight minutes and 46 seconds, representing the amount of time George Floyd’s neck was pinned under a police officer’s knee during an arrest in Minneapolis May 25, leading to his death….