Month: June 2020

As protesters take to the streets in cities across the United States, spurred by the death of Black Minneapolis resident George Floyd beneath the knee of a police officer, brands have shown a new level of willingness to voice their opposition to police brutality. Today, one of the world’s largest brands, McDonald’s, has joined the…

With many hair salons and barbershops across the U.S. still closed due to the Covid-19 pandemic, Prose, a direct-to-consumer haircare brand, is supporting out-of-work stylists with a new compensation program. The brand, which sells customizable, made-to-order hair products, has launched the Stylist Open Call Program, a submission-based initiative that pays stylists for their content and…

Facebook is investing an undisclosed amount in Gojek, an application based in Indonesia that enables people to order food, shop, plan their commutes and make digital payments across Southeast Asia. The move follow’s Facebook’s $5.7 billion investment in Indian telecommunications operator Jio Platforms, revealed in April. WhatsApp chief operating officer Matt Idema said in a…

AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. One week ago, social distancing was still at the top of our minds as we debated the steps needed to reopen. But though America’s businesses haven’t emerged from hibernation, its citizens surely have – not… Continue reading »

The post Verizon Media CEO Guru Gowrappan: ‘If You Don’t Take Care Of Yourself, It’s Hard To Take Care Of Others.’ appeared first on AdExchanger.

  The US agency sector will lay off about 52,000 jobs over the next two years as media spend declines 23%, Forrester predicts. Agencies are projected to cut 35,167 jobs in 2020 and 16,578 in 2021. The global picture is even starker, with the big six agency holding companies poised to eliminate an additional 49,695… Continue reading »

The post Forrester: US Agencies Will Shed More Than 50,000 Jobs By 2021 appeared first on AdExchanger.

So far, 2020 isn’t shaping up the way anyone has planned. But for 3-year-old insurtech startup Next Insurance, this was the year it was going to drop some serious cash on a good ad agency, invest in a rebrand and then introduce itself to the country through its first national television campaign. But then Covid-19…

The growth of COVID-19 TV news content has come with higher overall TV news viewership and slightly higher “scatter” overall ad pricing for cable TV news content over the most recent three-month
period.