Month: June 2020

When quarantine began, Chris Neff, executive director of creative technology and innovation at The Community, noticed his mother-in-law taking Zumba classes on Instagram Live. He wondered how these instructors were being paid for their work and discovered that, oftentimes, they weren’t. Instructors can ask for payment via external apps such as Venmo, but there’s no…

As civil unrest was percolating last week, President Donald Trump posted a tweet that escalated both the level of national tension and the fraying relationship between the president and his preferred platform, Twitter. Twitter had already taken the unprecedented step of adding fact-checking information around two of Trump’s earlier tweets about mail-in voting, and the…

Los Angeles-based agency Orc? is moving into a new era with a new chief executive at the helm. Marina Filippelli is taking over as Orc?’s CEO, with Andrew Orc? moving into a role as board chairman. “Andrew has been a part of this agency since childhood and will continue to play an active role as…

Amazon executives tweeted support for protesters. But the company sells a surveillance tool to police that studies say misidentifies darker skinned people.

Artificial intelligence composers will soon be scoring videos with a new tool from video-editing platform PicsArt that taps the latest research on machine-learning-powered music generation. The feature, rolled out in partnership with AI music startup Mubert, will generate an instrumental track in any of more than two dozen musical styles designed to match the mood…

The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for advertisers. Both broadcasters will make their entire slate of national linear and OTT inventory available through OpenAP. Media buyers negotiate with the networks directly and activate through OpenAP, which normalizes audience definitions, day parts and… Continue reading »

The post OpenAP Makes Room For Smaller Networks, And The Weather Channel And AMC Hop Aboard appeared first on AdExchanger.

Facebook Audience Network teamed up with mobile marketing analytics and attribution platform AppsFlyer on a measurement solution to bring campaign-level data on return on advertising spend to gaming application developers. AppsFlyer general manager, ROI360 Gal Brill said in a blog post that previously, eCPM (enhanced cost per thousand impressions) were only provided by ad networks…

South Korean female gold medalist speed skater Shim Suk-hee became a national icon when she spoke out against her experience of sexual and mental abuse within the sport, prompting a movement within the country’s athletic community. As the #MeToo movement gained traction around the world, Suk-hee spoke out to allege that her former coach–who has…

Welcome to Ad Tech Madness, a no-holds-barred Twitter tournament where David finally has a fighting chance against Goliath. Born as a content marketing stunt by Beeswax CEO Ari Paparo, Ad Tech Madness pits ad tech players against each other in daylong races for votes, and has captured pent-up desire for live competition and for elimination… Continue reading »

The post Ad Tech Madness Stokes Online Competition For Tournament-Starved Techies appeared first on AdExchanger.

The world is on lockdown (and fire), but the march toward enforcement of the California Consumer Privacy Act (CCPA) is proceeding apace. On Monday, the California attorney general’s office submitted the final proposed implementation regulations for the CCPA to the California Office of Administrative Law (OAL). There appear to be no major changes made between… Continue reading »

The post California AG Submits CCPA Regs For Approval With Less Than A Month To Go Before Enforcement appeared first on AdExchanger.