Month: June 2020

Mental Health Awareness Month may have ended a few days ago, but could there possibly be a better time to extend it? Recognizing that June is off to an emotionally rattling beginning as U.S. police clash with protesters nationwide, a startup called Bimble, which makes sparkling CBD-infused drinks, is offering to cover up to $200…

While major dating apps have pivoted their marketing campaigns and in-app functions to promote virtual dating since the Covid-19 pandemic began in March, they’re now shifting focus to address another urgent issue: racial injustice outside and within their platforms. Like many brands, dating apps have posted social media statements and pledged donations in support of…

Brands on LinkedIn will soon get some new retargeting options, and those using LinkedIn Audience Network now have new ways to scale their campaigns. The ability to retarget by video views and lead-gen forms will be added to Campaign Manager over the next month. LinkedIn said the new targeting options can help advertisers tailor their…

Viamedia has tapped Simulmedia’s John Piccone to be president of a new division aimed at “closing the gap” between linear TV and digital advertising. The unit, dubbed QTT — for TK — utilizes
biddable programmatic media-buying platforms to “request and receive” linear cable TV ads from digital ad exchanges utilizing existing cable TV infrastructure.

Various media companies have paused business and social media activity today to take part in the initiative.

Advertising rebounded in April–at least on connected televisions–as the initial wave of public service-driven advertising ebbed and brands began to take advantage of the rise in screen time in quarantine. Programmatic ad transactions on CTV rose 40% between April 5 and May 11 after falling 14% during March, according to research from Pixalate. All major…

Department of Justice lawyers have interviewed numerous buy- and sell-side companies since kicking off an antitrust probe of Google’s business practices roughly a year ago. “They know their shit now,” said one ad tech executive who’s had multiple calls and exchanged a flurry of emails with DOJ attorneys since October. “The early calls were about… Continue reading »

The post This Is What The DOJ Is Thinking As It Preps Its Antitrust Case Against Google appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. While enforcement of the California Consumer Privacy Act (CCPA) is still slated to begin on July 1, the accompanying regulations still have not yet… Continue reading »

The post The California Data Broker Registry’s Growing Significance For Ad Tech appeared first on AdExchanger.

Twitter recently added the ability for users to save drafts and schedule tweets when using Twitter.com. If you save a tweet as a draft and then decide you don’t want to send it, you can delete the draft from your saved tweets. Our guide will show you how this is done. Step 1: Click the…