Month: June 2020

Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, an ad-tech company, as its chief client officer.

The new unit — Novus Next — will be led by media veteran Rob Davis, who joined Novus in 2018 after 25 years with Starcom.”The ability to reach consumers geospatially will be critical for brands” as
the economy reopens in phases by region, Davis says.

Two-fifths of marketers have already felt “morally uncomfortable” about their company’s use of consumer data.

Eyeota is one of the first companies to gain certification through a new data quality verification process from independent data quality measurement service Neutronian. The certification, announced
Monday, was granted for its Eyeota Branded Segments.

Standard Media Index, which has emerged as the market leader in competitive ad-spending intelligence via a “pool”-based system that taps directly into the media-buying processing data of major ad
agencies and clients, is substantially expanding its pool and is also expanding geographically. In the U.S. market, SMI is adding apex media-buying agency GroupM, as well as Horizon Media, Canvas
Worldwide, RPA and MDC Partners’ Assembly. The additions boost its coverage of media-buying billings by 25% to just under $90 billion in ad spending by national marketers in the U.S..

Vespa, the famous Italian scooter brand, has welcomed bikers back to the roads with a delightful new global poster campaign by BBH London, which captures the post-war spirit of the 1950s. The campaign brings back Vespa’s slogan “Vespizzatevi” (“Let’s Vespa” in English) for the first time since in decades and aims to capture a sense…

All major OTT/CTV devices, and many Roku Store apps, saw double-digit gains in ad transactions in the period for the week ended May 16 compared to the week ended April 11, according to the latest
COVID-19 performance report from ad fraud prevention firm Pixalate.

Venerable ad trade publisher Adweek has a new parent for at least the ninth time in its 41 years of publishing. Los Angeles-based investment firm Shamrock Capital this morning announced it acquired
Adweek from Beringer Capital. Terms were not disclosed.

Facebook employees have taken issue with the company’s lopsided content policies in the past, but this is the first official protest they have staged.

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its… Continue reading »

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