Travelers Trust the CDC Over Brands When It Comes to Safety

When it comes to their safety and well-being, travelers are more willing to listen to a government agency than the private sector. Surveying just over 1,000 people, PwC found that just 10% of travelers trust private companies when it comes to whether they can travel safely, while 59% rely on information from the Centers for…

Internships In The COVID-19 Era: Some Agencies Cancel, Others Improvise

While many agencies are completely halting their summer internship programs in light of the COVID-19 crisis, other agencies are moving forward with various tactics.

AMC Networks, The Weather Channel Join OpenAP Consortium

OpenAP is expanding again. AMC Networks and The Weather Channel have joined the consortium, cementing it as the largest advanced advertising platform in the U.S. OpenAP now encompasses four broadcast networks (Fox, NBC, Univision and now CBS), more than 26 cable channels and digital video assets from consortium members Fox, NBCUniversal, ViacomCBS, Univision and now…

Artek’s New Marketing Bucks the Fast-Furniture Trend With the Message ‘One Chair Is Enough’

Mention Scandinavian furniture to most Americans these days and the name Ikea is likely to come to mind. And little wonder: Since opening its first U.S. store outside Philadelphia in 1985, Ikea has become America’s leading destination for furniture, even as it’s continued its global conquest. Not only did the company rack up sales of…

Adweek Acquired; How Agencies Can Fight Racism: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek Acquired by Shamrock Capital Today starts a new era…

Adweek Acquired by Shamrock Capital

Shamrock Capital, a Los Angeles-based investment firm with approximately $1.9 billion of assets exclusively in the media, entertainment and communications sectors, has reached an agreement with Beringer Capital to acquire Adweek, the leading media and events company serving the brand marketing community. The news was announced today by Jeffrey Litvack, CEO of Adweek, who will…

More Students Are ‘Stacking’ Credentials en Route to a Degree

With record numbers of Americans jobless, some are turning to nontraditional programs that offer rewards for completing short courses on specific skills.