NBA Releases Brand Spot in Support of Black Lives Matter

While deprived basketball fans were tuned in on ESPN this evening to eagerly watch the NBA’s schedule release special, they were met with a harrowing yet hopeful message straight from the league. “The truth is racism is everywhere,” NBA’s new 60-second spot starts off with, displaying a montage of clips, photographs and newsreels from the…

Coca-Cola Pauses Social Media Advertising for 30 Days

The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where they spend their ad dollars. “There is no place for racism in the world, and there is no place for racism on social media,” CEO and chairman James Quincey said in a statement…

From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020

As protests against police brutality stretched into Pride Month amid an ongoing pandemic, the confluence has brought about important conversations around intersectionality, racial injustice and the importance of human empathy. These swirling forces of social change have also worked their way into Animal Crossing: New Horizons, the Nintendo Switch game that launched just as the…

Road Trip: Pinners Hit the Gas on Car-Related Pinterest Searches

As the stay-at-home orders related to Covid-19 begin to lift, road trips have become the rage, with people still reluctant to travel by airplane for numerous reasons. Pinterest cited data from the Arrivalist Daily Travel Index showing that car journeys during Memorial Day Weekend saw volume up more than 70% compared with normal summer volume…

News From The NewFronts: Gaming Companies Woo Brands, YouTube’s Pitch To TV Buyers

Gaming And Esports Make Their Pitch For Brand Bucks The gaming stats that get slung around are always eye-popping. And those cited Friday during the final day of this year’s NewFronts – a content block dedicated to esports and gaming – were no exception. In April, for example, time spent with games soared 75% year over year.Continue reading »

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