Month: June 2020

As most of us know far too well, snacking and streaming go hand-in-hand. To capitalize on this reality, Amazon Prime and Cheez-It have partnered up to reward viewers with coupons for streaming a set amount of themed content each month. The new, first-of-its-kind campaign promises users a $5 Cheez-It coupon for watching a certain amount…

Academy Award-winning actress and producer Viola Davis, who signed on as the new international spokesperson for L’Or?al Paris last September, leveled with her Instagram followers in her latest post for the beauty brand. Echoing the message that L’Or?al has been sending to consumers since 1973, Davis tells viewers that “You’re worth it.” In the two-minute…

To help kick off Pride Month, direct-to-consumer shaving brand Harry’s has released a new shave kit in conjunction with a campaign titled “Design with Pride,” which honors creative individuals within the LGBTQ community. Harry’s has published short profiles of a dozen LGBTQ designers, architects and academics who offer advice, state their personal motto and define…

Adweek’s annual Elevate: Creativity and Experiential event returns June 18 as a virtual gathering, featuring some of today’s most influential brand and agency leaders. Running from 1 p.m.-4:20 p.m. ET, the event will provide insight on topics such as adapting marketing strategies amid an ongoing crisis, bringing a brand’s creativity and personality to life with…

Tensions are escalating inside Facebook over the social platform’s laissez-faire approach to the president’s posts. While Twitter took an active approach to Donald Trump’s account last week–including flagging a tweet that encouraged shooting unarmed protesters–Facebook chose to interpret Trump’s message differently and has not modified the same post. Some Facebook employees are upset over the…

Products from Frontline help protect pets from fleas and ticks, and the brand is teaming up with Spotify to protect those same pets from feeling stressed as their owners begin to return to work. The “If Dogs Could Talk” campaign, aimed at dog owners, includes a special playlist designed to calm dogs, as well as…

Marketers are becoming increasingly aware of how they gather and use consumer data. Two years out from the enactment of the European Union’s General Data Protection Regulation and a month before enforcements of the California Consumer Privacy Act begins, the World Federation of Advertisers has published a survey that shows 74% of CMOs believe data…

Nielsen says there were 5% more local spot TV ad units that aired — April 27 to May 3 — versus the previous month.

Revenue for new global creative assignments fell 33.7%, where media assignments saw revenue drop by 21%, according to a rundown by consultant R3 Worldwide.