Every day, agencies are tasked with solving problems too complex, nuanced and rapidly evolving for their clients to handle alone. In short, the agency world exists to find creative answers to the business world’s most daunting, high-stakes questions. Yet when it comes to the heartbreakingly obvious inequalities of race in America, agencies have been notoriously…
Ward Connerly Rides Again
Pinterest Adds a Shop Tab to Lens Visual Search Results
Pinterest continued to combine visual search and ecommerce with its introduction Monday of a Shop tab in the results generated by its Lens visual search tool. Pinners can click the camera in the search bar, snap or upload a photo and click on the Shop tab for a feed of shoppable product Pins related to…
13 Weeks Into Pandemic, Marriott Occupancy Passes 20% in the US
Within the United States, the world’s largest hotel brand Marriott is seeing occupancy rates rise as the travel industry begins to inch toward recovery, surpassing 20% among its open properties. “Crossing over 20% occupancy is a meaningful improvement from where we were before, but it is a long way from where we need to get…
Greg Hahn Quickly Returns to Advertising, Opening NY Office for Canada’s No Fixed Address
Greg Hahn, the highly influential creative leader who lost his job in April at BBDO New York as part of its Covid-19 cost-cutting drive, today was announced as CCO and co-founder of a new agency in New York City. The office will be part of Canadian agency No Fixed Address, and marks an expansion into…
Wholesale Brands, Stuck With Excess Inventory, Find Inventive Ways to Entice Shoppers
With retailers canceling orders from their wholesale partners given ongoing pandemic-related store closures, brands are rushing to embrace or accelerating their shift to a direct-to-consumer sales model. That’s because brands that rely primarily on a wholesale business model–in which third-party merchants sell their products–are now stuck with excess inventory and need alternative channels to get…
Twitter: Here’s How to Save Tweets as Drafts on Desktop
Twitter recently debuted the ability for users to save their unfinished tweets as drafts when using Twitter.com. These drafts aren’t saved across platforms, meaning that tweets saved as drafts on mobile won’t show up on desktop, and vice versa. Our guide will show you how to save a tweet as a draft when using Twitter…
Can You Reject An Ad AND Uphold Free Speech?
A federal judge in California says yes — out-of-home media companies could take down controversial political copy without trampling the First Amendment.
Boyz II Men Serenades Daily Harvest’s New Plant-Based Ice Cream
It’s the beginning of the road for a new line of plant-based ice creams called Scoops from subscription meal service Daily Harvest, which is celebrating the occasion with a campaign heavy on nostalgia for an era of music, but also warm summer months we’ll all experience a little differently this year. At its center is…
Beeswax Releases Snowflake Cloud Partnership To Take On Ads Data Hub
The demand-side platform Beeswax launched a data warehouse product Monday that company CEO Ari Paparo described as analogous to Google’s Ads Data Hub (ADH). The Beeswax version is called Antenna and it’s built on the cloud technology company Snowflake, a warehousing and analytics service that is itself built on cloud platforms like Amazon Web Services… Continue reading »
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