Month: June 2020

I am the amalgamation of over 400 years of slavery, a single-parent household and a system that perpetually places me in inauspicious positions. I feel terrified. Will I be able to realize my dreams, aspirations and goals? Are my efforts in vain? These notions have never dominated my headspace as they have recently. When I…

The broadcast and cable declines were for both inventory placed in the upfront and markets, with scatter dropping by 36% and upfront deals 24% lower. One smaller national TV platform — TV syndication
— grew 12.1% to $140.2 million. Sports programming was the hardest hit, while entertainment programs were down 21.6% for broadcast TV and 17.4% lower on cable TV.

Breaking ranks, several Facebook employees are using their own social-media accounts to criticize Zuckerberg’s position.

This year’s Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event’s first-ever virtual emcee. Beginning with the first day of this year’s NewFronts, slated to kick off June 22, Rogowsky will host NewFronts Live,…

Just before the pandemic disrupted “normal” coverage of the ad industry, I began working on a series of initiatives related to the industry’s ethics, especially its use of consumer data. While the
pandemic and its economic aftermath continue to play out, it feels like it’s time to return to this project for a couple of reasons outlined in today’s “RTBlog.”

Even though Americans have become inured to product placement, it was impossible not to notice the deft bit of branding that SpaceX founder Elon Musk pulled off before Saturday afternoon’s launch of the Crew Dragon Demo-2: For the quick drive to launch pad 39A at the Kennedy Space Center, astronauts Doug Hurley and Bob Behnken…

This month’s list features four reporters sentenced to death in Yemen, among other news professionals whose civil rights are being threatened.

Small businesses are under immense pressure during lockdown. “Holy cow, it’s tough,” said Sara Brook, CEO and founder of Dessert Gallery, a bake shop in Houston with 47 employees that’s still churning out cakes, cookies and pies for curbside pickup and delivery. “This is a scary time on every level, both personally and professionally,” said… Continue reading »

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