Month: June 2020

Facebook is changing the way news stories are ranked to prioritize original reporting and transparent authorship, the platform said today in a blog post. The change was based upon feedback Facebook received in its user research, which indicated an appetite for more credible and informative news stories. The platform is working with academic experts and…

Debuting a new product comes with a slew of complications–even when it doesn’t happen in the midst of a pandemic. So to introduce its new cocoa flavor to consumers, organic cereal startup Three Wishes had to get creative. When pondering how to market a flavor that co-founder Ian Wishingrad describes as truly chocolatey–the brand’s fourth…

The U.S. Supreme Court has sided with the online travel site Booking.com in a ruling that will allow the brand to trademark its name. Booking.com was originally denied the trademark by the United States Patent and Trademark Office under the argument that “booking” was too broad and general of a term for a trademark. But…

Promising more transparency, Facebook outlined additional measures designed to protect brands on its platform.

Fearful of appearing alongside inappropriate content, Microsoft has decided to temporarily suspend all advertising on both platforms.

Eschewing a traditional ad-supported model, a group of national brands have partnered to launch the Black Information Network (BIN), a new 24/7 national and local audio news service focused on
coverage “with a Black voice and perspective.” The network, which is being backed by radio and digital audio giant iHeartMedia, also is being underwritten by founding partners including Bank of
America, CVS Health, GEICO, Lowe’s, McDonald’s USA, Sony, 23andMe and Verizon.

In this heated moment in America, with a pandemic (Covid-19) and an epidemic (systemic racism) running parallel, brands appear to be evolving into the new institutions. While trusting a brand over elected officials could be a troubling development, the fact that profit-driven companies are putting substantial money into justice and racial issues shows that government…

Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week’s analysis of advertiser and ad agency content consumption indexed
by Bombora for MediaPost. Marketers are realizing now is the time to ramp up content production and dissemination. In today’s world, irrelevant content can be very evident, and can tarnish your brand
over time. It’s mission critical that whoever is communicating a message assures the customer that their concerns and feelings are recognized and taken seriously, and that this type of messaging
extends to customer service teams, your website and social channels.

Google said it acted on Monday after being informed of a nonprofit watchdog’s study that found that about a third of voting-related Google search results pushed users to sties that “try to extract
personal information for marketing purposes, install deceptive browser extensions, or bombard people with misleading or useless ads.”

Verizon Media has inked a partnership with a subsidiary of TV manufacturer Vizio to help marketers promoting connected TV to better establish which ad spend drives viewers to streaming services. Dubbed TV Tune-In Attribution, the measurement tool allows media buyers using the Verizon Media demand-side platform to attribute TV show tune-ins to ads served on…