Month: June 2020

Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household–an audience that buys and spends more. Reach them first and you have a shot at being their first choice when it’s time to shop. And yet, for…

As the coronavirus pandemic accelerates the adoption of digital technology among consumers, retail pharmacy company Walgreens Boots Alliance said it is using Adobe Experience Cloud to create personalized experiences for the 100 million members in its loyalty programs in the U.S. and U.K. Francesco Tinto, global CIO of Walgreens Boots Alliance, noted each of the…

Major digital media players are steeling themselves for the regulation that is almost certainly coming — in the U.S. and elsewhere.

Supply-path optimization (SPO) has become a selling point for agencies looking to bring value and savings to clients in programmatic. An SPO strategy allows buyers to cut out players in the programmatic supply chain that don’t add value, such as resellers or exchanges that sell only duplicative inventory, while simultaneously funneling more spend toward exchanges… Continue reading »

The post Doing SPO? Be Aware Of These Unintended Consequences appeared first on AdExchanger.

Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite.

Sports TV generated just $52.8 million dollars — comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable TV networks were 24% lower to $446.6 million in national TV ad
revenues, while broadcast TV networks were down 23.9% to $234.9 million. National TV news ad revenue grew nearly 10% to $103.9 million — which accounted for 15% of all national TV revenue, up from
11% in May 2019. Taking sports out of the picture presents a slightly better result, with national TV ad revenues down 15%.

The current ‘TV Blog’ under its present author reached a milestone on Monday: No. 1,500.

Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to expand.