How TikTok’s ‘For You’ Algorithm Works
For the first time, the social media company is opening up about its most mysterious feature.
Venables Bell & Partners CCO Apologizes for Digitized Blackface Image Posted in 2015
Will McGinness, chief creative officer at agency Venables Bell & Partners, apologized for a photo of himself in digitized blackface from 2015, which had remained live on his Instagram account as recently as June 15. McGinness’s Instagram page now appears as “unavailable,” indicating he has deleted his account. “It’s disappointing when you see someone in…
30 Agencies, Including 72andSunny and Wieden + Kennedy, Are Releasing Diversity Data
More than 30 agencies, including 72andSunny, Camp + King, Giant Spoon, Noble People and Wieden + Kennedy, plan to publicly share their diversity data today. The agencies–which are listed in full below–are taking part in #CommitToChange, an initiative started by 600 & Rising, the newly formed nonprofit founded by Bennett D. Bennett and Nathan Young…
National Geographic Goes Around the World Live on Instagram Live
National Geographic debuted a new series on Instagram Live this week, Around the World Live. Filipe DeAndrade will anchor Around the World Live, which will focus on a diverse grouping of ecosystems and what makes them unique and important to conserve. Guests will call in from locations such as the Concordia research station in Antarctica…
The Operative Word, With CEO Lorne Brown
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with… Continue reading »
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Lexus Creates AR App For Vehicle Launch
“This app is a modern-day expression of a longstanding Lexus core value: ‘genchi genbutsu’ or ‘go and see,'” says Lexus marketing VP Lisa Materazzo.
Twitter Tests ‘Voice Tweets’
Marking a major shift for Twitter, the platform will begin letting select iOS users tweet out voice recordings.
Black Ad Professionals Form 600 & Rising, Partners With 4A’s To Stamp Out Industry Racism
The organizations are developing a 90-day timetable for enacting diversity and inclusion reforms across the industry.
Consumers Are Illogical — And That’s OK
Consumers seem to rarely do as they say and say as they do.