The Justice Department plans to propose changes to a law that protects tech companies from being held liable for the content of people’s posts on their platforms.
Facebook To Enable Political Ad Opt Outs, Help Register Voters
The new initiatives, intended to diffuse criticism about Facebook’s refusal to remove false political content or ads from the platform, were announced by CEO Mark Zuckerberg in a “USA Today” op-ed
yesterday.
yesterday.
Mark Zagorski Is Leaving Rubicon Project at the End of June
Mark Zagorski is resigning as president and COO of Rubicon Project at the end of June, just three months after the company acquired Telaria, where he had served as CEO for nearly three years. Michael Barrett, CEO of Rubicon, will reassume the role of president. He held both positions prior to April’s all-stock deal for…
TikTok Explains What Caused Hashtags to Display View Counts of Zero
TikTok shared a post-mortem on the issue that caused multiple hashtags–including notable ones like #BlackLivesMatter and #GeorgeFloyd–to display view counts of zero. Head of user and product operations Seth Melnick and senior back-end engineer Somar Musa said in their blog post that the issue, which impacted 225,611 unique hashtags, was caused by inefficiencies in TikTok’s…
Yelp Rolls Out Opt-In Black-Owned Business Attribute
Yelp co-founder and CEO Jeremy Stoppelman said earlier this month that the business directory and crowdsourced review forum would debut a free searchable attribute to make it easier for users to find and support Black-owned businesses, and that feature will make its debut Thursday. The company teamed up with My Black Receipt, a movement to…
Virgin Voyages Caps Cruise Capacity for Its First Sail
When Virgin Voyages first sets sail this October, it’ll be doing so with fewer people than originally anticipated–and that’s intentional. Announced this morning, Richard Branson’s new wilder, adults-only cruise line will be capping its capacity for its “soft opening” to help ease travelers’ concerns amid the Covid-19 pandemic. Specific numbers weren’t shared, but the company…
Flipboard Unveils New Curator Pro Platform and Storyboards Format
Flipboard is getting into the stories act. What makes it different: They won’t disappear. The content curation platform introduced a new tool today called Curator Pro, which will give the roughly 3,200 verified users on its platform, including bloggers, influencers and publishers, access to a new content packaging format. Under that tool, the exclusive group…
These Programmers Are Ready to Test Project OAR’s Addressable Tech
Nine major programmers are set to begin trials of Project OAR’s addressable TV technology. Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks will begin their tests on June 24, while Disney Media Networks, Discovery Networks, Hearst and WarnerMedia will start their trials in mid-August. Since its formation in March 2019, Project OAR (Open Addressable Ready)…
YouTube Announces New ‘Storefront’ Video Format With A Twist On DR
Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to make a video ad campaign a potential “storefront” for ecommerce companies, said YouTube sales VP Adam Stewart. The new ad format creates… Continue reading »
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YouTube Leans Into Shoppable Ads Ahead of NewFronts Panel
Amid a pandemic that has wreaked havoc on brick-and-mortar shopping, YouTube wants to make it easier for retailers to display their inventory to online video watchers. The digital video giant is experimenting with browsable product images in ads it announced in a blog post today, a week ahead of its NewFronts presentation to advertisers. It’s…