May’s national TV ad revenue improved on March and April’s low numbers, but the absence of sports programming amid Covid-19 continued to deal a serious blow to the industry, according to the Standard Media Index AccTV Report for May 2020. National TV ad revenue in May fell 23% year over year to an average of…
Smartphone Apps Are Now a Weapon in International Disputes
India bans 59 Chinese apps weeks after border skirmishes killed 20 Indian soldiers. Russia and Brazil have previously blocked apps for their own reasons.
Reddit, Twitch Act Against Hate and Trump; How Brands Market on a Budget: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Reddit, Twitch Take Action Against Hate and Donald Trump Reddit…
Expedia Is Matching Advertising Spend by Travel-Related Businesses
Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed at leveraging the brand’s media and advertising platform to help travel-related business weather the effects of the Covid-19 pandemic. Announced today, the initiative will see Expedia match a portion of ads placed…
Gaming Is The Gift That Keeps On Growing, Even As People Spend Less Time At Home
The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy. French game studio Gameloft saw a significant uptick in new players throughout March and April, which continued steadily into May with the arrival of… Continue reading »
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Dilbert by Scott Adams for Tue, 30 Jun 2020
Top Global Brands Showed Resilience and Saw Increases Through the Pandemic
Though the ripple effect of the pandemic’s social, economic and personal impacts has been calamitous for businesses both small and large, some brands have demonstrated immunity in the face of the health crisis. According to the 15th edition of the BrandZ Top 100 Most Valuable Global Brands rankings report released today, investing in marketing, brand…
Returning To Profitability Means Reducing The Cost Of Selling In The Wake Of COVID-19
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Helberg, executive vice president and chief media officer at RPA. The COVID-19 shelter-in-place dynamic has compromised many business categories and nearly toppled others. The world of commerce has been… Continue reading »
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Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria
The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Meant to evoke magnetism and the “-ite” of a mineral, Magnite will also change its… Continue reading »
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Nexstar: Advertisers Must Think Local As The Economy Reopens
In the immortal words of former House speaker Tip O’Neill: “All politics is local.” And the same can be said for reopening the US economy as states and counties across the country attempt to ease their COVID-19 restrictions. As the largest local broadcast television group in the United States, Nexstar Media Group heavily relies on… Continue reading »
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