Month: June 2020

We must remember that the origins of Pride are rooted in a series of protests, many of which were spearheaded by Black trans women. We owe our freedoms to these women, and thus, we owe it to them to push forward accurate, intersectional representation of the LGBTQIA+ community. We owe it to them to not…

Facebook recently added a Manage Activity tool that allows users to view their past posts on the social network and delete them or archive them so that other users can no longer see them. When you archive posts, they will remain on the social network, but only you will be able to see them. Our…

Facebook filed concurrent lawsuits in Madrid and San Francisco over the use of unauthorized automation software on Facebook and Instagram. Director of platform enforcement and litigation Jessica Romero said in a Newsroom post that Facebook and Facebook Ireland filed suit in the commercial court of Madrid against MGP25 Cyberint Services and its founder, alleging that…

A majority of agencies became more flexible with their clients in terms of their terms of payment and other practices, but most held firm on pricing so far during the COVID-19 pandemic, a survey of
130 digital agencies worldwide found. The survey, which was fielded over the past few months by global digital ad services outsourcing firm Uplers, also found that a majority of the agency respondents
expect the impact of the pandemic to last for at least six months.

The first quarter saw a 161% increase in CTV fraud vs. Q1 2019, with more than 500 fraudulent apps associated with CTV, according to new research from DoubleVerify.

NBC plans to celebrate its future by placing its past firmly in the spotlight in a virtual Upfront next month.

AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, NBCUniversal had “fortunately and unfortunately” just finished a recession-based ad sales deck, to pitch advertisers on strategies that worked during previous downturns, in case the economy did turn south this year, said Mark… Continue reading »

The post NBCU’s Mark Marshall On How TV Advertising Will Evolve This Year appeared first on AdExchanger.

NBCUniversal first raised the curtain on its OnePlatform ad offering in January and in May gave advertisers a virtual run-down of its plan to sell internationally across both NBCUniversal and U.K. broadcaster Sky. Now the company has tapped the executives who will lead a global advertising team aimed at further strengthening OnePlatform’s international business reach….