Month: June 2020

IAB Tech Lab has announced it is shutting down DigiTrust, one of the forerunners to the various contemporary industry initiatives where ad-tech vendors collaborate to reduce the need for hundreds of software, or cookie, syncs any time an ad-supported webpage loads. The nonprofit body was one of the first such initiatives in the space, later…

Hilton CMO Kellyn Smith Kenny said today she is leaving the hospitality brand. In a post on Linkedin, Smith Kenny, who has been with Hilton since 2018, said that “to secure Hilton’s future, we needed to dramatically reduce our workforce and say goodbye to some of the finest people I have ever had the privilege…

While Wieden + Kennedy has spent recent weeks launching work for clients that supports the Black Lives Matter movement–including for some frequently vocal brands like Nike and some surprising newcomers like McDonald’s–the independent agency hadn’t released an official statement of its own until today. In a video of animated text created for Instagram, the agency…

Adweek held an urgent discussion around issues of race in advertising entitled This Conversation Can’t Wait: An Unfiltered Discussion of Agencies and Race, as agencies once again grapple with issues of systemic racism and a failure to make meaningful progress on diversity and inclusion in recent years. Hosted by Adweek senior editor, agencies Doug Zanger,…

For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights on how to bolster sales even with storefronts closed. But the success of these initiatives, undertaken by brands such as luxury goods purveyor Michael Kors or direct-to-consumer wool footwear pioneer Allbirds, goes…

The three agencies that helped create Burger King’s infamous Moldy Whopper had a good run at this year’s virtual One Show. David Miami, Publicis Bucharest and Stockholm-based Ingo each took home 18 gold pencils for the ad at The One Show, which took place virtually due to the lockdowns spurred by Covid-19. Moldy Whopper took…

The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program as of the end of July, the group said Wednesday. DigiTrust was a platform for SSPs and publishers to sync cookies with DSPs, thus improving match rates and web latency. The non-profit org spun out of an IAB working group in 2014, and the IAB… Continue reading »

The post The IAB Tech Lab Sunsets DigiTrust, As Third-Party Cookies Turn To Dust appeared first on AdExchanger.

This week on Adweek Radio, two conversations about one big topic: diversity and equality in the media, advertising and brand marketing spaces. Following the police killings of George Floyd, Breonna Taylor, Tony McDade and Rayshard Brooks and the anti-brutality protests that have stemmed from them, we hear from digital activist Leslie Mac about her campaign…

With most LGBTQ Pride festivals and parades canceled due to Covid-19 this year, PepsiCo’s Bubly brand is giving the community a way to show off its best parade looks online. Bubly’s #UnstoppablePride parade is asking LGBTQ people and allies to sashay across the screen in an edited virtual parade that the brand plans to post…

Twitter has been encouraging its users to find their voices since debuting in 2006, and it is now enabling them to share their voices–their actual voices, not via written word. The social network began testing a new feature with a limited group of iOS users, voice tweets, with plans to roll it out to all…