Dana Anderson, chief transformation officer at MediaLink, will be departing the firm at the end of the month. According a spokesperson for the strategic advisory firm, Anderson is leaving MediaLink to “focus on giving back to the marketer community and some passion projects.” Additional details or announcements of her replacement have yet to be released….
In ‘Love Has No Labels’ PSA, Ad Council Questions What Freedom Means for Black Americans
The Star-Spangled Banner proclaims America as the “land of the free.” But the May 25 killing of George Floyd in Minneapolis–among countless others–as well as recent racism-fueled incidents have shown that Black Americans often aren’t afforded the same freedoms as white people in the U.S. “Love Has No Labels,” the ongoing movement spearheaded by the…
The Final 2020 NewFronts Schedule Is Here
With less than a week until the first NewFronts presentation are slated to kick-off, the Interactive Advertising Bureau has put out its final schedule. The week of virtual events, which will be hosted throughout the week by former HQ Trivia host Scott Rogowsky and will include a combination of live and prerecorded events, will begin…
Civil Rights Groups Urge Large Facebook Advertisers to Boycott the Platform in July
Six civil rights groups have organized a social media boycott effort against Facebook, calling on media buyers, planners and brands to stop advertising next month unless the social network takes steps to curb the proliferation of hate on its platform. The group was formed by the Anti-Defamation League, Color of Change, Common Sense Media, Free…
What to Expect When You Fly in the Future | WSJ
Seeing Campaign Fails, Ad Pros Launch a Multicultural Agency to Help Brands Do Better
Coming from the entertainment marketing industry, Jessica Lane and Lori Hall, the co-founders of Atlanta-based agency Pop’N Creative, have seen some pretty tone-deaf brand campaign pitches. In the last decade, the two have worked in-house at Turner, overseeing marketing campaigns for TNT and TBS. Before teaming up for their own agency, they led campaigns for…
Would You Have Watched This Ad Six Months Ago? How About Now?
In the three months since the coronavirus began its march across the U.S., media companies have been learning new things about how consumers are interacting with their content and how advertisers are best reaching them. A group of industry leaders gathered (virtually, of course) to talk with Adweek’s streaming editor Kelsey Sutton about which behaviors…
AT&T Chief Brand and Advertising Officer Fiona Carter Exits
Fiona Carter, AT&T’s chief brand and advertising officer, will be departing the telecommunications company on June 26 to pursue other opportunities after nearly five years serving in her role. In an internal memo attributed to AT&T Communications CEO Jeff McElfresh and first reported by Axios, McElfresh said Carter encouraged the marketing and advertising department to…
ABC Sets Fall Lineup, Moving The Conners and Holding Black-ish for Midseason
Last month, ABC took the unusual step of forgoing a fall schedule given the continued uncertainty around when production will be able to resume due to Covid-19. Instead, the network announced its slate for the 2020-21 broadcast season, but did not specify when those shows would actually air. While production remains shut down, the network…
Media-Buying Strategies Must Adapt In Times Of Crisis
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Intelligence, success and even survival are often determined by one’s ability to adapt to change. The current crises caused by the COVID-19 pandemic and protests… Continue reading »
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