Month: June 2020

Facebook recently launched a Manage Activity tool that gives users the ability to view their past posts on the social network (even those that were shared years ago) and delete them or archive them so that they can no longer be viewed by other users. Our guide will show you how to use the tool….

Nearly 20 business publishers called on the digital media ecosystem to curtail data leakage in online ad auctions, signing on to an open letter published earlier this week by media auditor BPA Worldwide. The letter, co-signed by publishers including Adweek, experiential company Questex and b-to-b marketing firm Bombora, states that the real-time ad bidding protocol…

On Facebook, you no longer have to see political ads if you don’t want to. The ability to hide political ads went in place Tuesday and will roll out to all U.S. users of Facebook and Instagram over the next few weeks, Facebook vp of product management and social impact Naomi Gleit announced in a…

If NBCUniversal had been able to hold its annual in-person upfront presentation for advertisers as planned last month, Seth Meyers would not have held back on the jokes about his employer’s new streaming service, dubbed Peacock. “My favorite part of Peacock is that the name was under wraps for 18 months,” the comedian-talk show host-producer…

If its media advertising and subscription-based media assets were broken out as a separate business, Amazon’s media properties — Prime, Twitch, Music, etc. — would be valued as a
half-trillion-dollar company, according to an analysis published by the equity research team at Needham & Co. The analysis, part of an in-depth review of the company’s market value for Needham’s
initiation of coverage of Amazon stock, includes a “hidden value multiplier calculated by Needham to be 1.5 times its current enterprise value, bringing Amazon’s total media asset value to $500.200
billion, or 38% of the current enterprise value of Amazon.

The “Fight for Freedom” PSA, created pro bono by R/GA, features a voiceover pointing out that many freedoms so many take for granted – such as watching birds in the park or wearing a hoodie – are
often dangerous for Black people in this country.

A name that people cannot even pronounce is a terrible choice for a new streaming service whose success depends, at least in part, on word-of-mouth.

Google released a beta version of its sellers.json file last week, just before the Q2 deadline it promised at the beginning of this year. Sellers.json is a transparency tool to help buyers distinguish between direct sellers versus intermediaries and resellers. Yet, only 5% of Google’s sellers.json files are complete, according to data from programmatic consultancy… Continue reading »

The post Google Releases Incomplete Version Of Its Sellers.json File appeared first on AdExchanger.

It shouldn’t take scores of people mobilizing in the streets in order for marginalized folks’ voices to be heard. A common refrain from marginalized people is that they refuse to remain silent. They want their grievances to both be acknowledged and addressed. Government and corporations find themselves seemingly caught off guard during this current climate…

Last week, more than 600 Black advertising professionals signed an open letter demanding urgent action from agency leadership regarding system racism in the industry. In the days since the letter became public, its primary organizers have channeled their momentum into a nonprofit named 600 & Rising and secured a partnership with the 4A’s. Periscope group…