Month: June 2020

Pride Media, publisher of LGBTQ+ outlets The Advocate and Out, teamed up with several Snap Inc. Official Lens Creators on a series of five augmented reality lenses highlighting diverse, queer-identifying changemakers who have been advancing equity for all people in every U.S. state. The virtual, immersive AR Portal lenses will roll out Wednesday concurrently with…

At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad marketplace or whether there will even be one, eMarketer has weighed in with a
revised forecast projecting the volume of ad spending will decline by a third vs. its previous estimates. Its new estimates project the 2020-21 upfront marketplace for broadcast and cable TV networks
will total $14.78 billion, down from its previous estimate last year of $21.64 billion.

Video is now available in the company’s Ad Studio platform in the U.S., U.K. and Canada and to select advertisers in worldwide test markets.

Spotify Wednesday added video ads to Ad Studio, its self-serve ad platform, in Canada, the U.K. and the U.S. The update is also available to select advertisers in test markets that Spotify added to Ad Studio in April. The streaming platform said Ad Studio, which is available in 22 markets across the globe, enables advertisers…

PepsiCo said it will drop the image of Aunt Jemima and rebrand the line of pancake mix and syrup that has borne the name since 1889. The parent of Quaker Oats Company, which has owned the brand since 1926, did not specify what the new name will be or what the updated packaging will look…

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. After 131 Years, PepsiCo Is Dropping Aunt Jemima Spurred by…

The coronavirus pandemic has meant a loss of advertising revenue, but it has also been an opportunity to promote paid subscriptions.

COVID-19 and the loss of the Olympics has caused major ad disruptions — but record presidential election advertising is expected to keep losses to a minimum.