As brands continue pivoting 2020 Pride events to online gatherings and Black Lives Matter protests, iHeartRadio and Procter & Gamble have partnered to host a virtual event designed to raise visibility for the LGBTQ community and funds for organizations impacted by Covid-19. The brands will host Can’t Cancel Pride: A Covid-19 Relief Benefit for the…
Verizon Supports Women-Owned Small Businesses With New Mentorship Program
As more cities and towns across the country move toward reopening in the middle of a pandemic, small-business owners still find themselves caught in a sort of economic limbo. Unable to get right back to “business as usual” for the sake of keeping both employees and customers safe, these entrepreneurs continue to struggle to survive–much…
Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent and products, including what came along with the Hulu acquisition, into a single, centralized team led by Jeremy Helfand, previously Hulu’s VP and head of advertising platforms. Tuesday was Helfand’s first day at the helm… Continue reading »
The post Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform appeared first on AdExchanger.
8 in 10 Americans Don’t Trust Platforms to Moderate Content
Americans have little faith social media companies will appropriately moderate content on their platforms, according to a new poll from the Knight Foundation and Gallup. According to the survey released today, 84% of Americans say they “do not have much or any trust at all in social media companies to make the right decisions about…
Kimberly-Clark Names New Chief Digital and Marketing Officer
Kimberly-Clark has appointed Zena Srivatsa Arnold, the former global head of growth at Google, as its chief digital and marketing officer. The personal care company hopes this new position and hiring decision will drive the digitalization of its brands and businesses on a global scale. Arnold, who held brand management positions at The Kellogg Company…
How 1999’s WTO Protests Influenced the Policing of Protests Today | WSJ
NBC Sets Fall Lineup, Says It’s ‘Confident That Our Schedule Will Premiere Intact’
NBC, the only broadcaster that had not shared its lineup for the upcoming TV season, has finally set its fall schedule–and its network chief said he is “confident” that the lineup will indeed debut “intact” later this year, despite the ongoing pandemic. The new schedule keeps six nights intact from last season: Mondays, Tuesdays, Wednesdays,…
As Attention Moves To CTV, 59% Of Buyers Are Increasing Their CTV Budgets This Year
As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to an IAB survey of 148 buyers conducted in early June. Overall, 59% of respondents said they planned to increase their CTV/OTT budgets in the second half of 2020 compared to the previous year, the highest… Continue reading »
The post As Attention Moves To CTV, 59% Of Buyers Are Increasing Their CTV Budgets This Year appeared first on AdExchanger.
Instagram Teams Up With The Trevor Project on Self-Care Tips for LGBTQ+ Youth
Instagram unveiled a partnership with The Trevor Project and a host of features to mark LGBTQ Pride Month. The Facebook-owned photo- and video-sharing network and the nonprofit focused on suicide prevention efforts for LGBTQ+ youth shared 10 self-care tips for LGBTQ+ youth on the @instagram page, illustrated by Ohni Lisle. View this post on Instagram…
Consider Something Better Is Raising Funds for Black Women Founders
Black consumers spend at least $1.3 trillion a year in the American market. And even though Black women lead or dominate consumer spending in several sectors–from ethnic hair care products to fragrance and feminine hygiene–Black women founders have only received 0.2% of venture capital funding. That’s why Whitney Brown, CEO of Black business-focused digital platform…