In Honor of Pride, Jack Daniel’s Recruited Drag Queens for a Food-Filled Web Show
With concert halls and event spaces closed to artists and entertainers alike due to the pandemic, many have turned to the only place left to perform: online. Today, Jack Daniel’s Tennessee Fire brand, a cinnamon-flavored liqueur, said it has joined forces with a group of prominent drag queens to release what it’s calling a “Drag…
U.S. Retail Sales Surge a Record 17.7% in May Compared to April
U.S. retail and food service sales for May rose 17.7% to almost $486 billion versus April’s nearly $413 billion, according to data released today by the U.S. Census Bureau, a record month-over-month increase. Nearing mid-day trading, the Dow Jones Industrial Average was up nearly 550 points (about 2.1%) as investors cheered the news. Last month’s…
YouTube’s FameBit Rebrands As BrandConnect Amid Growing Competition for Influencer Bucks
Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired in 2016, as YouTube BrandConnect. YouTube hopes to make BrandConnect into a full-funnel offering, from making it easier for brands and creators to collaborate through to campaign creation, management and measurement. Influencer marketing has been… Continue reading »
The post YouTube’s FameBit Rebrands As BrandConnect Amid Growing Competition for Influencer Bucks appeared first on AdExchanger.
Advertisers Now Have a New Keyword Concern: ‘Protest’
Just as the wave of Covid-19 keyword blocking began to ease, advertisers turned their brand safety concerns to another news story: coverage of protests over the death of George Floyd. But indiscriminately blocking additional keywords, such as those surrounding civic unrest, may prove to be an overcorrection, according to a recent GroupM report. The findings…
Why This Kidswear Founder Threw Out Her Startup Playbook
With Gap, Old Navy, Zara and H&M as competitors, how does a kidswear brand stand out? For Rockets of Awesome, it’s about design, packaging and gut instinct. In this week’s episode of I’m With the Brand, we catch up with founder Rachel Blumenthal, who shares insight on why she threw out her startup playbook. Plus,…
Fear of Germy Planes Becomes a Boon for iFly’s New Travel-Size Antiseptic Kits
Long before Covid-19, it was the seasonal flu that people feared, and the 2017 flu season was a bad one. According to the Centers for Disease Control and Prevention, 45 million people got sick that year, over 800,000 bad enough to be hospitalized, and 61,000 died. Of course, most Americans didn’t think about statistics like…
How Adland Is Commemorating Juneteenth
A growing number of holding companies and agencies are commemorating the day with programs or time off. Most states recognize the day as an official holiday or special day of observance. The federal
government does not, despite growing calls that it be declared a national holiday.
government does not, despite growing calls that it be declared a national holiday.
Adweek Together: The Future of Black Influence
Social activist and educator Brandi Riley helped inspire this opinion piece apologizing on behalf of the influencer industry to Black creators. In this week’s episode of Adweek Together, Riley shares her perspective on what marketers can do to partner with creators as the industry continues to evolve with current times. What conversations need to be…
The System of Oppression in Our Workplace Is Limiting All of Us
It’s time for all of us to look inward to our industry and begin the conversation about diversity and inclusion. In my experience, at most agencies and companies in Los Angeles, most creatives are white, a few are Asians, but only one or two, if not zero, are Black or brown people. And many leaders…