Month: June 2020

Facebook Gaming unveiled two new updates that will help video content creators monetize their content on the social network. First, Level Up creators who have reached at least 250 “returning weekly viewers” will now be able to access Fan Subscriptions, a feature that allows fans to pledge a monthly donation to their favorite creators in…

As television viewing shifts to streaming, so too is ad tech. PubMatic is vying for position in the bourgeoning over-the-top, or OTT, market with a header bidding solution that brings a digital-like way of trading media to TV. “This is how television is going to be bought and sold in the future,” said Jonas Olsen,…

The industry needs an agreed upon, well-vetted and researched set of standards as a framework for optimal approaches to outcome-based measurement and to enable marketers to have a way to measure
whether providers satisfy standards that the industry as a whole has agreed to as best practices.

At a time when civil rights protests across the country have prompted companies to take an inward look at their own diversity picture, Mars’ lead CMO Jane Wakely believes that all brands can and should do more to address these issues. “I just want to say, personally, that it’s really important that we stand up…

A group of publishers and tech firms are calling for a fundamental change in the way their audience data is accessed during open programmatic trades, asking that when they make their audiences
available for real-time bidding, the data is no longer accessible to “third parties” who use it to create ancillary market opportunities based on the data.

Nonprofit Women in Immersive Technologies Europe said Tuesday that Facebook became its first strategic partner, and the social network will help support its work to push diversity matters and spotlight female talent working in the virtual reality and augmented reality sectors in Europe. Financial support from Facebook will help WiiT Europe organize local events and…

It’s not up to Arnold Donald, the CEO and president of the world’s largest cruise line, Carnival Corporation, to decide when his ships are back in the water. It’s a decision that consumers will make. “When society has decided at what level of risk it’s willing to live with this particular virus, then we can…

Anyone who’s streamed content has firsthand experience of what happens when ad podding technology misfires. Ad podding is supposed to eliminate redundancy and conflict, but whereas linear has rules and controls in place to avoid duplication, enable competitive separation, minimize latency and manage frequency capping, CTV commercial breaks are rife with all four – plus blank… Continue reading »

The post Why Pod Management In CTV Is Still Janky appeared first on AdExchanger.

Madison Avenue’s consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with its mid-year adjustment. GroupM now projects U.S. ad
spending will decline 7.6% this year. Coming a day after IPG Mediabrands Magna’s mid-year update — also a negative one — the consensus for 2020 now stands at negative 3.5%, while the 2021 outlook
has fallen to a tepid increase of 1.7%.

U.S. ad spending will decline 7.6% this year and 1.7% in 2021, according to a revised mid-year update from GroupM. The estimates are for gross U.S. ad spending, including U.S. political ad spending,
but if that is taken out of the equation, GroupM estimates the “normalized” effect will be a 13% decline in 2020 and a 4.2% growth in 2021.