Month: June 2020

Head of Instagram Adam Mosseri addressed concerns that Black voices were being suppressed on its platform and outlined plans to take a closer look at how its products impact communities differently. Mosseri said in a blog post that areas of focus will be harassment, account verification, distribution and algorithmic bias. He said the starting point…

Amid million-dollar commitments to racial justice and diversity hire initiatives, agencies have been hosting and participating in panels to address racism. While some of these discussions have been fronted by Black and non-Black people of color, some have not, causing controversy within the business world of who can–or should–have a voice in these panels. One…

During Adweek at Home, a weeklong virtual gathering of marketing and creativity’s most influential voices that kicked off today and runs until Thursday, IBM Watson Advertising announced a new initiative that offers brands the power of data, insights and AI technology to help solve global challenges. Randi Stipes, CMO at IBM Watson Advertising, explained that…

Energy drinks as a category are anything but lethargic these days. Led by Red Bull and Monster Energy, who together control over 75% of the market, U.S. sales of energy drinks hit $14.2 billion in 2019, up 41% compared to 2014, according to Euromonitor. The pandemic isn’t slowing things down, either: Last month, Monster reported…

Fashion marketer Diesel has always urged its young fans to walk their own path, and that message continues in a new campaign debuting today for Pride Month. The music-driven short film, dubbed “Francesca,” follows its central character’s transition from male to female. And though there are plenty of clues and symbolism about where her journey…

It’s not just the economy, stupid. That’s one of the takeaways from the latest edition of Mindshare’s COVID-19 tracking research, which in recent weeks began including questions about racial injustice
and police brutality and found that issues related to racism are now the most pressing among Americans. As important as the pandemic and economic downturn have been, riots/looting, the Black Lives
Matter protests, and racial discrimination ranked as the three most urgent issues, according to Mindshare’s latest report.

It’s still the economy, stupid. That’s one of the takeaways from the latest edition of Mindshare’s COVID-19 tracking research, which in recent weeks began including questions about racial injustice
and police brutality. As important as Americans consider those issues, unemployment and the U.S. economy are the most pressing problems confronting America, based on the net difference among those
citing them as being more or less urgent relative the previous week.

Juneteenth is as American as a slice of apple pie. Emancipation is in the DNA of our nation. Just as we celebrate the Fourth of July, Juneteenth symbolically marks the end of oppression for Black communities devastated by 400 years of slavery. This year marks the 155th annual celebration of Juneteenth in America, where currently,…

Independent ad-tech companies LiveIntent and Rubicon Project have inked an agreement to help media traders do business on a non-cookie-based ID. The tie-up uses LiveIntent’s Authenticated Bridge–an identifier that connects advertisers to relevant publisher audiences using hashed email addresses–to aid media buying and selling in a manner similar to the third-party cookie. Additionally, Authenticated Bridge…

Pharmacy chain CVS and delivery company DoorDash said they are partnering to offer same-day no-contact delivery for 3,000 products. The service debuted on June 15 in Dallas, Houston, Manhattan and Philadelphia, with the Bronx, Brooklyn, San Francisco and Boston to follow. CVS said it expects nationwide availability in July. The eligible product assortment includes beauty…