Month: June 2020

On last week’s episode of Yeah, That’s Probably an Ad, we shared the mic with two Black creatives. This week in conjunction with our sister podcast D&I TBD, we hand the reins to BBDO copywriter Bennett D. Bennett and Periscope strategist Nathan Young as our special co-hosts. They are behind the urgent call to action…

For months, the coronavirus pandemic sent shockwaves of fear and uncertainty throughout the consumer landscape. Out of necessity, many people adopted new buying habits and preferences during the lockdown; they gravitated toward ecommerce, curbside pickup and contactless delivery options. Now that the economy is reopening, one question looms large: How many of these temporary buying…

In the crush of news about the coronavirus, recession and racial unrest, comparatively few in the business realm (or anywhere else) are likely to take notice of something as pedestrian as a company’s annual report. Why would they? Securities laws make annual reports mandatory for publicly traded corporations, which is one reason why–unless you’re an…

Biden spent $6.8 million on Facebook and Google from May 24-June 7, Advertising Analytics says, vs. the Trump campaign at $6.7 million. Biden’s spending on Facebook was $5.5 million vs. Trump at $3.8
million. On Google, Trump’s spending was more than double that of Biden — at $2.9 million vs. $1.3 million. Biden has been exclusively advertising on digital media platforms since March 17.

The global ad economy will contract 7.2% this year, the worst reduction in worldwide ad spending in recent memory, according to the latest estimates from IPG Mediabrands Magna unit. That estimate
includes the stimulus from cyclical events that add incremental spending to the global ad economy, such as the U.S. elections, but excluding the impact of such events, Magna estimates the global ad
economy will contract 7.8% this year, but will rebound 6.4% in 2021.

TV ad sales executives have been publicly quiet since the Association of National Advertisers called for a shift to a calendar year upfront last week as part of what the group deemed “transformative” changes to the media ecosystem. That changed this morning as Linda Yaccarino, NBCUniversal’s chairman of advertising and partnerships, became the first TV…

Say you’re a 36-year-old mom of two busy, juggling work and parenting. It’s seven in the morning on a hot summer day, and you’re drinking coffee on your porch while scrolling through your phone, trying to figure out what to make the kids for breakfast. Suddenly, an ad for a blender paired with a recipe…

Even before Stanley Tucci made it “internet famous” this spring during lockdown, the Negroni was a popular cocktail at Dante in Manhattan’s Greenwich Village. The century-old watering hole, a well-trafficked nightspot on Macdougal Street during pre-pandemic times, will serve that colorful libation and other Campari-based drinks during a virtual program from the Italian alcohol brand,…

Search at its core is a series of thoughts in the form of words associated and ranked by social distinctions, popularity and sometimes wholly inaccurate associations. The most recent example of this
is a flag.