Burger King Rolls Out Plant-Based Sausage Breakfast Sandwich Nationwide

Like the Impossible Whopper before it, the Impossible Croissan’wich is going nationwide. After a successful test in five markets, Burger King has rolled out the meat-free version of the breakfast sandwich to its 7,000-plus locations, deepening its partnership with Impossible Foods and expanding the reach of faux sausage. The fast-food giant announced the debut today…

Holding Company CEOs on Racism; Seth Myers Cover Story: Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Holding Company CEOs Are Addressing Systemic Racism Internally To…

Quiz: Test Your Knowledge of AI as a Creative Tool

Many marketing and advertising professionals worry that artificial intelligence could pose a threat to those who work in creative disciplines. But those who have explored using AI in their work have unlocked a universe of new potential for accelerating and enhancing human creativity. Not only can AI reduce the time required to produce and manage…

Global Advertising Market Expected to Recover in 2021

The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and marketing budgets change, but the ad market is expected to recover in 2021. The revised economic fallout from the coronavirus was outlined in the latest ad forecast released today from Magna Global,…

Why YouTube Creators Are Flocking To CTV

Popular YouTube channels for kids are migrating to the TV set through The Roku Channel and other ad-supported apps. Launched in 2017, The Roku Channel aggregates free content distributed on Roku’s platform along with live TV networks, premium video subscriptions and content packages geared toward different genres and age groups. When The Roku Channel launchedContinue reading »

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Lytics: How An OG CDP Distinguishes Itself In a Crowded Category

This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment and ActionIQ.  Everyone and their mother operates a customer data platform (CDP) nowadays. And that crowding obscures the actual purpose of a CDP, said James McDermott, co-founder and CEO of the CDP Lytics. “If Tealium, Segment,Continue reading »

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