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Why YouTube Creators Are Flocking To CTV
Popular YouTube channels for kids are migrating to the TV set through The Roku Channel and other ad-supported apps. Launched in 2017, The Roku Channel aggregates free content distributed on Roku’s platform along with live TV networks, premium video subscriptions and content packages geared toward different genres and age groups. When The Roku Channel launched… Continue reading »
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Pearls Before Swine by Stephan Pastis for Mon, 15 Jun 2020
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Lytics: How An OG CDP Distinguishes Itself In a Crowded Category
This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment and ActionIQ. Everyone and their mother operates a customer data platform (CDP) nowadays. And that crowding obscures the actual purpose of a CDP, said James McDermott, co-founder and CEO of the CDP Lytics. “If Tealium, Segment,… Continue reading »
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