Month: June 2020

NBCU is also launching a new information hub for businesses and financial content for small business owners. They can secure advice as they reopen.

As stay-at-home orders forced businesses around the world to close their doors, everything from dinners with friends to professional conferences moved online. And with brick-and-mortar stores shut, brands were forced to do the same: connect with consumers virtually. For Aerie, the American Eagle-owned intimates, swim and leisure brand, that came in the form of the…

Interest in “emerging technologies” has spiked among both brand marketers and agencies from mid-May on, according to Michael McLaren, CEO of the B2B Group at Merkle and an expert in analyzing
Bombora’s data.

In this week’s episode of IPG Media Lab’s “Floor 9” media futures podcast, MediaLink Founder, Chairman and CEO Michael Kassan talks about the here and now, offering a “temperature check” on the
current health of the ad industry. The freewheeling conversation focuses on the industry’s “recovery phase,” agency searches/account pitches, and the future of industry events like MediaLink parent
Ascential’s Cannes Lions.

For Marc Pritchard, Procter & Gamble’s chief brand officer, the past few weeks have laid bare something that’s been a part of American life for centuries: the scourge of racism and systemic inequality. “Now it is inescapable, and we must deal with that,” he said. The best way to do so, according to Pritchard, is…

Biden’s social media/petition campaign, dubbed #MoveFastFixIt,” demands that Facebook prevent candidates and PACs from using paid ads to spread lies and misinformation, particularly within two weeks
of the election, as well as promptly remove false viral information, promote only “authoritative and trustworthy” sources of election information, and establish clear rules with no exceptions for the
President..

We have failed Black influencers in our network. If you aren’t a Black influencer marketing practitioner, you have, too. Brandi Wiley challenged us to use her words to own our failure, and we stand up to say: We purposely overlooked Black women because it was easier than to push back or educate a client. It…

Plus: The birth of digital maps, the timeline for self-driving cars, and a recalculation of doomsday.

Quibi’s woes started at the beginning. Soon after the streaming video startup launched in April, advertisers that had made multimillion-dollar upfront commitments including Taco Bell, PepsiCo, Walmart and AB-In Bev pushed for new deal terms in light of Quibi’s disappointing download and viewership numbers. While CEO Jeffrey Katzenberg blamed the coronavirus pandemic for the app’s… Continue reading »

The post What Quibi Has Gotten Right And Wrong So Far appeared first on AdExchanger.