Month: June 2020

One of the key players in Macy’s reinvention plans, brand experience officer and Story’s CEO and founder Rachel Shechtman is among 4,000 employees being let go. The news was first reported by Retail Dive. Shechtman joined Macy’s in May 2018 as its first brand experience officer, nearly seven years after she founded Story, the experiential,…

Amazon-owned Twitch became the latest platform to take action against President Donald Trump today, temporarily suspending his account for “hateful” comments made in two separate events. “Hateful conduct is not allowed on Twitch. In line with our policies, President Trump’s channel has been issued a temporary suspension from Twitch for comments made on stream, and…

The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms. Major marketers, including Coca-Cola, Unilever and Diageo, are halting spend on social media at least through July. But there’s always the danger than these efforts end up being an exercise in virtue signaling once they’re… Continue reading »

The post IPG Mediabrands Launches A Framework For Buying ‘Responsible’ Media appeared first on AdExchanger.

The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week’s events, and now it’s time for the buyers to have their say. We granted buyers anonymity to tell us what they liked–and didn’t like–about the 2020 Digital Content NewFronts. Here’s what they thought: The virtual…

A new local ad forecast will show a dramatic 13.1% slowdown for this year — with growth potential weak to slightly down in the coming years.

Reddit explicitly banned hate speech today, the culmination of a yearslong debate over the limits of acceptable speech on the self-proclaimed “front page of the internet.” The change came as Reddit issued a new set of sitewide rules, to which each individual community–or subreddit–on the platform must abide. The first new rule expands on the…

During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated festival. The streaming service held its first virtual PrideFest on June 28, offering DJ sets, concerts and conversations from LGBTQ+ and ally entertainers and athletes. The daylong event, accessible on a custom…

The government of India said today that it will ban 59 mobile apps with ties to China, including TikTok, amid escalating military tensions between the two Asian superpowers along their shared border. The apps “pose a threat to [the] sovereignty and integrity of India,” India’s Ministry of Electronics and IT said in a news release,…

The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data from the U.S. Ad Market Tracker. May follows a 35% decline in April, and
an 11% decline in March, indicating that demand for advertising may not yet have hit bottom. The tracker, a collaboration of MediaPost and Standard Media Index, is based on the change in a composite
index value of all the media-buying data processed and modeled by SMI from the major agency holding companies.