Chris Cox returned to the role of chief product officer at Facebook that he relinquished in March 2019, which he had left amid speculation of a disagreement with CEO Mark Zuckerberg over the company’s strategy shift to focus on private, encrypted messaging and communications services. Cox said in a Facebook post that he contacted Zuckerberg…
Snapchat Puts Additional Emphasis on Advertising in New Features
Snapchat released a series of features today including a new navigational bar to help users move around the app as well as new ad opportunities for local businesses on its interactive map. The company announced these features, along with more updates, at the Snap Partner Summit, its annual conference for clients and media, that was…
OpenAI Will Sell Its Hyper-Sophisticated AI Text Generator to Companies
Research group OpenAI announced today that it will sell access to its cutting-edge language generation tools to clients with the organization’s first commercial product. The move comes a week after the group unveiled GPT-3, its most sophisticated text-generating machine learning system yet. GPT-3 was trained on a dataset nearly 100 times the size of GPT-2,…
Chipotle, VH1 and Hulu are Digiday Video Awards winners
This year’s Digiday Video Awards honored brands, publishers and platforms including Chipotle, VH1 and Hulu. The honorees took rigorous steps to reach audiences with the right messages on the most effective and appropriate platforms, ensuring that their distribution tactics and content choices informed one another, while often expanding into new channels. One universal characteristic prevailed: the winners recognized that truly successful campaigns start with meaningful, substantive content.
Winners include:
Chipotle Mexican Grill and Day One Agency: The ‘Summer of Chipotle’ TikTok campaign celebrated free delivery on Cinco de Mayo orders with the #LidFlipChallenge, enlisting users to cover up their burrito bowls with flair.
VH1: Branded video series ‘RuPaul’s #DragRacePride’ connected RuPaul’s Drag Race with the symbolic heart of the queer-equality movement — The Stonewall Inn — via a spotlight on eight legendary queens from the series’ run.
Hulu: With the ‘Hulu Sellouts’ ad campaign, the service happily copped to paying influencers to endorse its product. The campaign featured a hefty dose of influencer marketing from the likes of NBA players Joel Embiid, Damian Lillard and the U.S. Women’s National Soccer Team.
Explore all the winners of the 2020 Digiday Video Awards below. You’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them. You can also download the full guide here.
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The Technology Coalition Takes the Next Step in Efforts to Combat Online Child Sexual Exploitation
The Technology Coalition unveiled Project Protect, its plan to prevent and eradicate online child sexual exploitation and abuse. The group was formed 15 years ago, and its current members are Adobe, Amazon, Apple, Cloudflare, Dropbox, Facebook, Flickr, GoDaddy, Google, Microsoft, PayPal, Roblox, Snapchat, Twitter, Verizon Media, VSCO, Wattpad and Yubo. The group committed to: Execute…
Google Ads Revises Policies to Curb Discriminatory Practice
Google Ads, Google’s advertising platform, is updating its policies to prevent marketers who promote credit, employment and housing services from targeting customers based on a number of sensitive categories. This follows an initiative with the U.S. Department of Housing and Urban Development to curb such targeting. Advertisers in the U.S. and Canada will no longer…
BET’s ‘Dear Black People’ Spot Kicks Off $25 Million Social Justice Campaign
BET, a subsidiary of ViacomCBS, is launching a $25 million social justice initiative called Content for Change. The nation’s oldest Black television network is leveraging its stance in the community to partner with civil rights and social justice groups to drive forward conversations about racial justice. Starting on Juneteenth (the June 19 holiday commemorating the…
U.S. Retreat From Europe Would Be an Abdication
Sam’s Club Will Offer Curbside Pickup—With a Catch
As sister brand Walmart continues to tout curbside pickup at 3,100 of its 4,700 U.S. locations, membership warehouse Sam’s Club said it is now rolling out its own version at its nearly 600 U.S. locations by the end of June. The pickup service enables customers to order online to receive contact-free delivery to their cars….
For Small Businesses, Looting Made an Already Difficult Situation Nearly Impossible
For the some 30 million independent businesses across the United States, the stay-at-home orders that went into place in the middle of March brought challenges they had never seen. And in recent weeks, many restaurants and retailers found themselves facing another crisis: looting and damage to their storefronts. The looting occurred in cities across the…