Month: June 2020

Mobile attribution and data analytics provider AppsFlyer released its first The State of App Retargeting report, which analyzed retargeting campaigns worldwide across multiple application verticals. In order to understand the impact the Covid-19 pandemic has had on retargeting, AppsFlyer’s report looked at two different time frames: a year-over-year comparison of January and February from 2018…

AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher or wherever you listen to podcasts. Belinda Smith is fed up with the all-talk-no-action stances taken by corporate America when it comes to systemic racism. It’s time for action, transparency and accountability. “Corporations have been making noises about this conversation for… Continue reading »

The post Talking Diversity And Equality In Advertising With Belinda Smith appeared first on AdExchanger.

The research institute was created to steer AI away from harmful uses. Now it’s competing with tech giants to sell a cloud-computing service to businesses.

At the Association of National Advertisers (ANA) and the Alliance for Inclusive and Multicultural Marketing (AIMM), we strongly believe that every person–regardless of race, ethnicity, sexual orientation, gender identity, ability, religion, age or culture–should have equal rights, equal representation, opportunities, support, understanding, respect, consideration, voice and the ability to achieve their full potential. For more…

Nearly four in five ad industry professionals object to the idea of their company using a device or app that would trace their contact with other employees while at work, ostensibly to help manage
workplace health related to COVID-19 infections, a study of U.S. ad professionals fielded May 29-31 by workplace social network Fishbowl has found.

Think back to October–ages ago in the era of coronavirus and protests around racial justice. The pace of corporate change was already in overdrive, with technology and automation upending industries across the board. Against this backdrop, a research initiative began to better understand the massive shifts taking place within organizations. Most studies on transformation have…

In an effort to cater to the interests of travelers just beginning to crawl out of lockdown, Airbnb has made changes to its homepage and app in an effort to get people out in their own metaphorical backyards. The campaign, “Go Near,” was one of several announcements made this morning as the home-sharing platform said…

Inter Miami CF Stadium in Fort Lauderdale, Fla., home to Major League Soccer expansion club Inter Miami CF, never got to officially say hello to fans, as Covid-19 put the league’s season on hold before the team’s home opener. However, now that MLS revealed plans to resume play, the club’s “We Are the Sky” campaign…

Tumblr has a new chief revenue officer for the first time in years. Cavel Khan joins the company in the role after serving as Vice Media’s senior vice president of client partnerships for North America. He started at Tumblr this week. Khan had been with Vice since February 2019, following a little over five years…

Five TV advertisers are pulling advertising on Fox News Channel’s “Tucker Carlson Tonight” after controversial remarks about the Black Lives Matter movement and protests, according to reports. Walt
Disney, T-Mobile, Papa John’s, Vari, and SmileDirectClub have all reportedly stopped scheduled advertising on the prime-time Fox News Channel show.