AMC Becomes First Network To Pilot The On Addressability Initiative

AMC Networks’ participation marks a key step toward achieving addressable inventory availability on a scalable, national basis for On Addressability, an initiative launched last June by Comcast,
Charter and Cox.

Out Of A Crisis, A Solution: End The Myriad Of Vanity Metrics

Static media plans must evolve to meet the current reality. One major gap within those media plans? Crafting a solution to the measurement conundrum. By seeking measurement standardization, marketers
step closer to understanding true consumer impact.

Amazon Buckles to Pressure Over Police Use of Facial Recognition

As a national spotlight remains focused on police brutality, Amazon said it is implementing a one-year moratorium on the use of its facial recognition technology by police departments. This marks a significant reversal for Amazon, which, until now, had not been swayed by calls from dozens of organizations like the American Civil Liberties Union (ACLU)…

Streamers Elevate Black Storytelling; Tea Brands Clap Back for BLM: Thursday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Netflix Releases Black Lives Matter Collection as Streamers Highlight Black…

Ethyca Raises $13.5M Series A To Automate The Manual Pain Of Data Privacy Compliance

Enforcement of the California Consumer Privacy Act (CCPA) begins in less than three weeks. “And many businesses just aren’t ready,” said Cillian Kieran, CEO and founder of Ethyca, a privacy compliance startup that closed its $13.5 million Series A on Thursday. The round brings Ethyca’s total funding to $20 million since the company raised itsContinue reading »

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Bombora Sues ZoomInfo For Allegedly Gaining An Unfair Advantage By Breaching CCPA

Can companies use violations of the California Consumer Privacy Act (CCPA) to nail a rival for noncompetitive behavior? We’re gonna find out. B2B intent data company Bombora said Wednesday it is suing its former partner ZoomInfo for gaining an unfair data advantage through, it claims, repeated abuses of the CCPA. Although CCPA enforcement doesn’t beginContinue reading »

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