Travelers Flock to Health-First Hospitality Brands, and Investors Are Taking Note
Investors and consumers are regaining confidence in the travel industry. Last week, full-service property management company Vacasa announced a $108 million investment round, a bit of good news for the travel and hospitality world, which has been devastated by the Covid-19 pandemic, from airlines to hotels and vacation rental services such as Airbnb and Vrbo,…
Netflix Releases Black Lives Matter Collection as Streamers Highlight Black Storytelling
Beginning today, Netflix users who search the name “George Floyd” on the streaming service will be served up a collection of shows and movies centered on racial injustice. But subscribers won’t need the search function to find that content: Netflix is promoting the collection, titled Black Lives Matter, to all of its users in the…
Unruly CEO Steps Down Amid Tremor Takeover
News Corp. sold Unruly to ad-tech company Tremor International earlier this year, and now the video advertising outfit’s outgoing CEO, Norm Johnston, is set to lead the publisher’s global advertising strategy. In a note published earlier today, Johnston notified readers that he would “pass the baton” of leadership to Tremor CEO Ofer Druker, and that…
Wendy’s and Pringles Join Flavor Forces for Limited-Edition Baconator Chips
A hamburger in a can? While the concept may sound like something only the creators of The Jetsons could have concocted, Pringles and Wendy’s have collaborated to make the futuristic snack a present day reality. Bacon strips and salty crisps lovers, behold the Pringles Baconator, which promises to deliver “a mouth-watering combination of [Wendy’s Baconator]…
AMC Becomes First Independent Network To Join The On Addressability Initiative
The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent broadcast partner, the companies announced on Wednesday. Comcast launched the On Addressability initiative at the Cannes Lions festival in June 2019 to transition more TV commercials to addressable ad sales. The joint venture allows brands… Continue reading »
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UK Tea Brands Respond to Critics of Black Lives Matter: ‘Please Don’t Buy Our Tea Again’
LONDON–It’s not often that two competing brands in a category come together in a show of camaraderie-but spotting an opportunity to display their support for Black Lives Matter, PG Tips and Yorkshire Tea banded together with a blunt message: Don’t believe Black Lives Matter? Don’t drink their teas. Following the death of George Floyd, killed…
Programmatic Ad Spend Started To Rebound In May
Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and travel are slowly returning. Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well. Data from ad tech companies including… Continue reading »
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Facebook Eases Restrictions on Promoting and Selling Non-Medical Face Masks
Facebook is easing its ban on advertising non-medical face masks across its platform, but the temporary ban on selling medical masks, such as surgical or N95 masks, will remain in effect. Non-medical face masks can now be promoted via organic posts, ads and commerce listings via Facebook Marketplace and Instagram. The social network outlined its…
On Addressability Initiative has its First Member with AMC Networks
Addressable advertising on linear television is edging closer to reality. AMC Networks is the first company to pilot On Addressability, an addressable advertising initiative founded last June by Comcast Advertising, Cox Media and Charter’s Spectrum Reach. Addressable TV advertising lets marketers use data to more selectively select which audience categories their commercials are served in…