Month: June 2020

  Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.  When Merkle launched as a direct and database marketing agency 30 years ago, it had no idea how relevant these skill sets would be to digital marketing in the future. Fast-forward to today, and Merkle’s expertise handling first-party data, building CRM databases and… Continue reading »

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Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like…

Buyers and media companies alike have been planning for a staggered upfronts marketplace this year due to the economic disruption caused by Covid-19, but the Association of National Advertisers is proposing a much larger change–one that would completely upend the $20 million in ad revenue usually transacted during that time. As part of what it…

In a joint letter released this week, the Association of National Advertisers (ANA) and its partner network the Alliance for Inclusive and Multicultural Marketing (AIMM) committed to seven steps to address systemic racism within the advertising and marketing industry. It’s been more than two weeks since the murder of George Floyd at the hands of…

In the weeks following the deaths of Breonna Taylor in Louisville and George Floyd in Minneapolis, numerous brands have made statements and donated money to organizations fighting for racial justice. Such statements are the first step for many companies, but hardly a place to stop. Recently, hundreds of Black professionals in the advertising industry signed…

People who feel as though they’ve been seeing a lot of cats and dogs lately should know it’s not just because they’re at home with their pets all day. Between March 8 and May 23, pet brands spent $131.8 million on advertising across TV, digital, daily newspapers and weekly magazines, according to a new report…

Republican lawmakers say social media companies “blur the lines” between publisher and distributor — even though Section 230 of the Communications Decency Act eliminated that distinction.

Did you know that you can add a DM Me sticker to your Instagram Stories posts? This sticker allows you to encourage your viewers to send you an Instagram Direct message, rather than directly replying to your Stories posts. Our guide will show you how to use the DM Me sticker in Stories. Note: These…

A day after calling for “sweeping changes” to transform the ad industry’s diversity, the Association of National Advertisers this morning issued another call for “sweeping changes” in the “media
ecosystem,” and specifically called on the TV industry to move its annual upfront negotiating season from a spring/early summer marketplace purchasing fourth quarter through third quarter broadcast
years to a fall/winter marketplace purchasing a conventional calendar year.

Television has become the latest industry to reexamine itself in light of the national protests against police brutality and racial injustice following the May 25 death of George Floyd, an unarmed Black man killed in Minneapolis police custody. With the protests continuing and the cries for social justice intensifying, several outlets are pulling shows and…