Month: June 2020

The demise of third-party cookies and the regulatory might of California’s Consumer Privacy Act have both the buy- and sell-side rethinking how they reach consumers. To do that, brands and publishers need to make sense of the first-party data they have on their audiences, usually with the help of a customer data platform (CDP). Neustar,…

GroupM’s new brand safety report forecasts how brand safety may evolve in the future within the context of political, social and technological shifts. It also explores specific challenges in
categories including connected TV, digital out-of-home, location data, audio and gaming.

Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize news publishers during times when information is needed most. And as the pandemic accelerates the adoption of connected TV, digital out of home (DOOH), digital audio and gaming, brands must have a nuanced approach to… Continue reading »

The post GroupM Reevaluates Brand Safety In The Age Of Privacy And COVID-19 appeared first on AdExchanger.

McDonald’s posted a branded video ad naming seven Black individuals killed over the past several years at the hands of police and gun violence. The corporation also said it would donate to the National Urban League and the NAACP. Are consumers supposed to cheer for this or say they are lovin’ it? Why stop at…

I once had a client tell me they couldn’t cast a Black woman because their target was an “all-American girl.” I had a client refuse to cast a Black family because they didn’t want to “overcorrect.” I had a client tell me to turn an integrated campaign to help Black business owners into “a coloring…

DoubleVerify is looking to bring a new transparent reporting platform for CTV ad inventory — mapping app names across platforms and devices and synthesizing them to IAB standards.

Inscape is expanding its sample base to 15 million U.S. Vizio smart TV sets, and says it has created a “national representative panel” with data analytics company Dativa that will now include
demographic and targeted breakdowns of data

Like most adult consumers, Matthew Herman has shopped the aisles of personal-care products for years. And like any other male consumer, he’d naturally find himself looking at shampoos and shave creams geared toward men. But there was something about the experience that troubled him–a question, actually: Why do body products for guys nearly always smell…